David Loretta sold $183k of HNST
Chief Financial Officer at Honest Company, Inc.. 34,389 shares at an average of $5.32, traded May 21, 2025, filed May 23, 2025.
Score components
- +22RoleCFO
- +12Trade size$183k at market
- 0Share of holdings soldSold 3.7% of holdings
- +15Cluster8 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001363502-25-000011, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| May 21, 2025 | SOpen-market sale Common Stock10b5-1 | -34,389 | $5.32 | $183k | 883,153 | May 23, 2025 |
Related signals
Other insiders at Honest Company, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 25Weak | HNSTsell Honest Company, Inc. | Thomas Sternweis SVP, Enterprise Dev. & Strat. | $123k 25,000 shares | -6% | |
| 6Weak | Honest Company, Inc. | Thomas Sternweis SVP, Enterprise Dev. & Strat. | $137k 25,000 shares | -6% | |
| 3Weak | Honest Company, Inc. | Dorria L. Ball Chief People Officer | $12k 4,767 shares | -2% | |
| 11Weak | Honest Company, Inc. | Katherine Barton Chief Growth Officer | $75k 28,896 shares | -3% | |
| 3Weak | Honest Company, Inc. | Katherine Barton Chief Growth Officer | $13k 5,049 shares | -1% | |
| 10Weak | Honest Company, Inc. | Dorria L. Ball Chief People Officer | $18k 4,856 shares | -2% | |
| 21Weak | Honest Company, Inc. | Katherine Barton Chief Growth Officer | $125k 34,402 shares | -4% | |
| 16Weak | Honest Company, Inc. | Brendan Sheehey General Counsel | $44k 12,059 shares | -2% | |
| 16Weak | Honest Company, Inc. | Stephen Winchell Chief Innovation Officer | $40k 10,841 shares | -3% | |
| 35Weak | Honest Company, Inc. | Carla Vernon Chief Executive Officer | $363k 99,328 shares | -3% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.