David Loretta sold $192k of HNST
Chief Financial Officer at Honest Company, Inc.. 27,004 shares at an average of $7.10, traded Nov 20, 2024, filed Nov 20, 2024.
Score components
- +22RoleCFO
- +12Trade size$192k at market
- 0Share of holdings soldSold 2.7% of holdings
- +15Cluster9 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -5.0%, 3m -14.6%, 6m -31.6%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001363502-24-000013, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Nov 20, 2024 | SOpen-market sale Common Stock10b5-1 | -27,004 | $7.10 | $192k | 960,753 | Nov 20, 2024 |
Related signals
Other insiders at Honest Company, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 25Weak | HNSTsell Honest Company, Inc. | Thomas Sternweis SVP, Enterprise Dev. & Strat. | $123k 25,000 shares | -6% | |
| 6Weak | Honest Company, Inc. | Thomas Sternweis SVP, Enterprise Dev. & Strat. | $137k 25,000 shares | -6% | |
| 36Weak | Honest Company, Inc. | Etienne von Kunssberg SVP, Supply Chain | $46k 16,602 shares | -5% | |
| 16Weak | Honest Company, Inc. | Dorria L. Ball Chief People Officer | $43k 15,099 shares | -3% | |
| 17Weak | Honest Company, Inc. | Stephen Winchell Chief Innovation Officer | $61k 21,287 shares | -4% | |
| 16Weak | Honest Company, Inc. | Etienne von Kunssberg SVP, Supply Chain | $35k 12,179 shares | -4% | |
| 35Weak | Honest Company, Inc. | Carla Vernon Chief Executive Officer | $369k 129,335 shares | -3% | |
| 16Weak | Honest Company, Inc. | Thomas Sternweis SVP, Enterprise Dev. & Strat. | $42k 14,866 shares | -3% | |
| 18Weak | Honest Company, Inc. | Brendan Sheehey General Counsel | $64k 22,556 shares | -3% | |
| 16Weak | Honest Company, Inc. | Jonathan Mayle SVP, Customer Sales | $36k 12,725 shares | -3% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.