Insider · CIK 0001539853
Max R Levchin
Files at KO (COCA COLA CO), AFRM (Affirm Holdings, Inc.). First filing Aug 20, 2025, latest Jan 7, 2026.
Max R Levchin files SEC Form 4 as CEO, director and 10% owner at AFRM (Affirm Holdings, Inc.), and also at KO (COCA COLA CO). Since Aug 20, 2025, Max R Levchin has reported 1 open-market buy worth $999k and 5 open-market sells worth $167M, the latest filed on Jan 7, 2026.
A track record needs three past buys with six months of prices behind them; Max R Levchin has 0, so none is measured yet.
The newest scored trade: sold $54M of AFRM on Jan 5, 2026, filed Jan 7, 2026, scored 43 (moderate), under a 10b5-1 plan. In the last 12 months: 1 buy worth $999k and 1 sell worth $54M.
Where the trades landed
Last year at the 2 companies this insider has traded most, with each buy and sell on the bar it happened.
AFRM: Affirm Holdings, Inc.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
KO: COCA COLA CO
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 43Moderate | Affirm Holdings, Inc. | $54M 666,666 shares | -100% | +126% from low-12% from high | |
| 48Moderate | KObuy COCA COLA CO | $999k 14,267 shares | - | +18% from low-4% from high | |
| 43Moderate | Affirm Holdings, Inc. | $58M 651,713 shares | -100% | +152% from low-2% from high | |
| 50Moderate | Affirm Holdings, Inc. | $40M 499,223 shares | -100% | +124% from low-1% from high | |
| 50Moderate | Affirm Holdings, Inc. | $13M 167,443 shares | -100% | +122% from low-2% from high | |
| 50Moderate | Affirm Holdings, Inc. | $1.2M 14,953 shares | -100% | +119% from low-3% from high |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Jan 5, 2026 | AFRM Affirm Holdings, Inc. | 666,666 0.23% of outstanding | $54M | Jan 5, 2026 | none |
| Sep 22, 2025 | AFRM Affirm Holdings, Inc. | 651,713 0.23% of outstanding | $58M | Sep 22, 2025 | $55M |
| Aug 28, 2025 | AFRM Affirm Holdings, Inc. | 348,286 0.12% of outstanding | $28M | Aug 28, 2025 | $15M |
| Aug 18, 2025 | AFRM Affirm Holdings, Inc. | 333,333 0.12% of outstanding | $27M | Aug 18, 2025 | none |
Transactions
Every row this insider has filed, 24 in all, newest first.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Apr 1, 2026 | KO COCA COLA CO | AGrant or award Phantom Share Unitsderivative | +3,825 | $75.81 | $290k | 5,053 | Apr 3, 2026 |
| Jan 5, 2026 | AFRM Affirm Holdings, Inc. | MOption exercise Class A Common Stock10b5-1 | +666,666 | $49.00 | $33M | 666,666 | Jan 7, 2026 |
| Jan 5, 2026 | AFRM Affirm Holdings, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -553,554 | $80.52 | $45M | 113,112 | Jan 7, 2026 |
| Jan 5, 2026 | AFRM Affirm Holdings, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -113,112 | $81.12 | $9.2M | 0 | Jan 7, 2026 |
| Jan 5, 2026 | AFRM Affirm Holdings, Inc. | MOption exercise Performance Based Stock Optionsderivative10b5-1 | -666,666 | $0.00 | $0 | 10,500,002 | Jan 7, 2026 |
| Oct 23, 2025 | KO COCA COLA CO | POpen-market purchase Common Stock, $.25 Par Value | +2,864 | $69.87 | $200k | 2,864 | Oct 27, 2025 |
| Oct 23, 2025 | KO COCA COLA CO | POpen-market purchase Common Stock, $.25 Par Value | +4,197 | $70.31 | $295k | 7,061 | Oct 27, 2025 |
| Oct 24, 2025 | KO COCA COLA CO | POpen-market purchase Common Stock, $.25 Par Value | +7,206 | $69.87 | $503k | 14,267 | Oct 27, 2025 |
| Oct 16, 2025 | KO COCA COLA CO | AGrant or award Phantom Share Unitsderivative | +1,118 | $71.55 | $80k | 1,118 | Oct 20, 2025 |
| Sep 22, 2025 | AFRM Affirm Holdings, Inc. | MOption exercise Class A Common Stock10b5-1 | +651,713 | $49.00 | $32M | 651,713 | Sep 24, 2025 |
| Sep 22, 2025 | AFRM Affirm Holdings, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -185,832 | $88.46 | $16M | 465,881 | Sep 24, 2025 |
| Sep 22, 2025 | AFRM Affirm Holdings, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -259,705 | $89.23 | $23M | 206,176 | Sep 24, 2025 |
| Sep 22, 2025 | AFRM Affirm Holdings, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -202,582 | $90.02 | $18M | 3,594 | Sep 24, 2025 |
| Sep 22, 2025 | AFRM Affirm Holdings, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -3,594 | $90.98 | $327k | 0 | Sep 24, 2025 |
| Sep 22, 2025 | AFRM Affirm Holdings, Inc. | MOption exercise Performance Based Stock Optionsderivative10b5-1 | -651,713 | $0.00 | $0 | 11,166,668 | Sep 24, 2025 |
| Aug 28, 2025 | AFRM Affirm Holdings, Inc. | MOption exercise Class A Common Stock10b5-1 | +499,223 | $49.00 | $24M | 499,223 | Aug 29, 2025 |
| Aug 28, 2025 | AFRM Affirm Holdings, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -499,223 | $80.17 | $40M | 0 | Aug 29, 2025 |
| Aug 28, 2025 | AFRM Affirm Holdings, Inc. | MOption exercise Performance Based Stock Optionsderivative10b5-1 | -499,223 | $0.00 | $0 | 11,818,381 | Aug 29, 2025 |
| Aug 22, 2025 | AFRM Affirm Holdings, Inc. | MOption exercise Class A Common Stock10b5-1 | +167,443 | $49.00 | $8.2M | 167,443 | Aug 22, 2025 |
| Aug 22, 2025 | AFRM Affirm Holdings, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -167,443 | $80.10 | $13M | 0 | Aug 22, 2025 |
| Aug 22, 2025 | AFRM Affirm Holdings, Inc. | MOption exercise Performance Based Stock Optionsderivative10b5-1 | -167,443 | $0.00 | $0 | 12,317,604 | Aug 22, 2025 |
| Aug 18, 2025 | AFRM Affirm Holdings, Inc. | MOption exercise Class A Common Stock10b5-1 | +14,953 | $49.00 | $733k | 14,953 | Aug 20, 2025 |
| Aug 18, 2025 | AFRM Affirm Holdings, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -14,953 | $80.05 | $1.2M | 0 | Aug 20, 2025 |
| Aug 18, 2025 | AFRM Affirm Holdings, Inc. | MOption exercise Performance Based Stock Optionsderivative10b5-1 | -14,953 | $0.00 | $0 | 12,485,047 | Aug 20, 2025 |
Questions about Max R Levchin
Answered from the filings on this page, as of the latest one.
Is Max R Levchin buying or selling?
In the last 12 months Max R Levchin reported 1 open-market buy worth $999k and 1 open-market sell worth $54M on SEC Form 4; the latest was sold $54M of AFRM on Jan 5, 2026. Grants, option exercises and tax withholding are not counted.
How did Max R Levchin's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and Max R Levchin has 0.
Where does Max R Levchin file Form 4?
Max R Levchin has filed Form 4 at AFRM (Affirm Holdings, Inc.) as Chief Executive Officer; KO (COCA COLA CO). A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.