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buyModerate

Max R Levchin bought $999k of KO

director at COCA COLA CO. 14,267 shares at an average of $70.00, traded Oct 23, 2025, filed Oct 27, 2025.

Conviction score
48
Value
$999k
14,267 shares
Holdings after
14,267
change unknown
From 52-week low
+18%
low $57.94, close $68.13
From 52-week high
-4%
high $70.93, as of Oct 23, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $999k at market
    +25
  • Relative to holdings
    First purchase: no shares before this trade
    +8
  • Price context
    Near the top of the 52-week range
    0
  • Cluster
    No other insider buying within 14 days
    0
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +4.0%, 3m +4.3%, 6m +9.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KOOct 9, 2026 · close 88.05
Since filing Oct 27, 2025: +29.0%SPY +14.8% · excess +14.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000021344-25-000075, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 23, 2025POpen-market purchase
Common Stock, $.25 Par Value
+2,864$69.87$200k2,864Oct 27, 2025
Oct 23, 2025POpen-market purchase
Common Stock, $.25 Par Value
+4,197$70.31$295k7,061Oct 27, 2025
Oct 24, 2025POpen-market purchase
Common Stock, $.25 Par Value
+7,206$69.87$503k14,267Oct 27, 2025

Related signals

Other insiders at COCA COLA CO and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
53Moderate
KOsell 4
COCA COLA CO
Bruno Pietracci
other
$10M
111,365 shares
-269%
45Moderate
KOsell 4
COCA COLA CO
Nancy Quan
Executive Vice President
$4.5M
50,000 shares
-18%
51Moderate
KOsell 6
COCA COLA CO
Sanket Ray
other
$861k
9,958 shares
-14%
53Moderate
KOsell 6
COCA COLA CO
Luisa Ortega
other
$4.8M
55,755 shares
-121%
57Moderate
KOsell 5
COCA COLA CO
John Murphy
President and CFO
$13M
152,483 shares
-35%
45Moderate
KOsell 510b5-1
COCA COLA CO
James Quincey
Chairman
$47M
527,087 shares
-105%
33Weak
KOsell 510b5-1
COCA COLA CO
Bruno Pietracci
other
$6.8M
75,727 shares
-214%
33Weak
KOsell 210b5-1
COCA COLA CO
Jennifer K Mann
Executive Vice President
$2.0M
23,984 shares
-13%
23Weak
KOsell 210b5-1
COCA COLA CO
Jennifer K Mann
Executive Vice President
$8.1M
100,000 shares
-44%
23Weak
KOsell 210b5-1
COCA COLA CO
Jennifer K Mann
Executive Vice President
$7.9M
100,000 shares
-39%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Max R Levchin bought $999k of KO | InsiderTell