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sellModerate cluster of 5

John Murphy sold $13M of KO

President and CFO at COCA COLA CO. 152,483 shares at an average of $87.31, traded Jul 31, 2026, filed Aug 3, 2026.

Warning score
57
Value
$13M
152,483 shares
Holdings after
279,917
-35% from before
From 52-week low
+36%
low $63.97, close $87.07
From 52-week high
-2%
high $88.55, as of Jul 31, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $13.3M at market
    +25
  • Share of holdings sold
    Sold 35% of holdings
    +10
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KOOct 9, 2026 · close 88.05
Since filing Aug 3, 2026: +2.0%SPY +3.0% · excess -1.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000021344-26-000158, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 31, 2026MOption exercise
Common Stock, $.25 Par Value
+152,483$44.48$6.8M432,400Aug 3, 2026
Jul 31, 2026SOpen-market sale
Common Stock, $.25 Par Value
-152,483$87.31$13M279,917Aug 3, 2026
Jul 31, 2026MOption exercise
Employee Stock Option (Right to Buy)derivative
-152,483$0.00$00Aug 3, 2026

Related signals

Other insiders at COCA COLA CO and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
53Moderate
KOsell 4
COCA COLA CO
Bruno Pietracci
other
$10M
111,365 shares
-269%
45Moderate
KOsell 4
COCA COLA CO
Nancy Quan
Executive Vice President
$4.5M
50,000 shares
-18%
51Moderate
KOsell 6
COCA COLA CO
Sanket Ray
other
$861k
9,958 shares
-14%
53Moderate
KOsell 6
COCA COLA CO
Luisa Ortega
other
$4.8M
55,755 shares
-121%
45Moderate
KOsell 510b5-1
COCA COLA CO
James Quincey
Chairman
$47M
527,087 shares
-105%
33Weak
KOsell 510b5-1
COCA COLA CO
Bruno Pietracci
other
$6.8M
75,727 shares
-214%
33Weak
KOsell 210b5-1
COCA COLA CO
Jennifer K Mann
Executive Vice President
$2.0M
23,984 shares
-13%
23Weak
KOsell 210b5-1
COCA COLA CO
Jennifer K Mann
Executive Vice President
$8.1M
100,000 shares
-44%
23Weak
KOsell 210b5-1
COCA COLA CO
Jennifer K Mann
Executive Vice President
$7.9M
100,000 shares
-39%
23Weak
KOsell 210b5-1
COCA COLA CO
Jennifer K Mann
Executive Vice President
$7.9M
100,000 shares
-35%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

John Murphy sold $13M of KO | InsiderTell