Bruno Pietracci sold $6.8M of KO
other at COCA COLA CO. 75,727 shares at an average of $89.65, traded Jul 28, 2026, filed Jul 29, 2026.
Score components
- +8RoleOther
- +25Trade size$6.8M at market
- +20Share of holdings soldSold 100% of holdings
- +15Cluster5 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000021344-26-000154, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jul 28, 2026 | MOption exercise Common Stock, $.25 Par Value10b5-1 | +35,393 | $59.49 | $2.1M | 35,393 | Jul 29, 2026 |
| Jul 28, 2026 | SOpen-market sale Common Stock, $.25 Par Value10b5-1 | -35,393 | $89.60 | $3.2M | 0 | Jul 29, 2026 |
| Jul 28, 2026 | MOption exercise Common Stock, $.25 Par Value10b5-1 | +40,334 | $50.44 | $2.0M | 40,334 | Jul 29, 2026 |
| Jul 28, 2026 | SOpen-market sale Common Stock, $.25 Par Value10b5-1 | -40,334 | $89.69 | $3.6M | 0 | Jul 29, 2026 |
| Jul 28, 2026 | MOption exercise Employee Stock Option (Right to Buy)derivative10b5-1 | -35,393 | $0.00 | $0 | 0 | Jul 29, 2026 |
| Jul 28, 2026 | MOption exercise Employee Stock Option (Right to Buy)derivative10b5-1 | -40,334 | $0.00 | $0 | 0 | Jul 29, 2026 |
Related signals
Other insiders at COCA COLA CO and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 53Moderate | COCA COLA CO | Bruno Pietracci other | $10M 111,365 shares | -269% | |
| 45Moderate | COCA COLA CO | Nancy Quan Executive Vice President | $4.5M 50,000 shares | -18% | |
| 51Moderate | COCA COLA CO | Sanket Ray other | $861k 9,958 shares | -14% | |
| 53Moderate | COCA COLA CO | Luisa Ortega other | $4.8M 55,755 shares | -121% | |
| 57Moderate | COCA COLA CO | John Murphy President and CFO | $13M 152,483 shares | -35% | |
| 45Moderate | COCA COLA CO | James Quincey Chairman | $47M 527,087 shares | -105% | |
| 33Weak | COCA COLA CO | Jennifer K Mann Executive Vice President | $2.0M 23,984 shares | -13% | |
| 23Weak | COCA COLA CO | Jennifer K Mann Executive Vice President | $8.1M 100,000 shares | -44% | |
| 23Weak | COCA COLA CO | Jennifer K Mann Executive Vice President | $7.9M 100,000 shares | -39% | |
| 23Weak | COCA COLA CO | Jennifer K Mann Executive Vice President | $7.9M 100,000 shares | -35% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.