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sellModerate cluster of 210b5-1 plan

Max R Levchin sold $58M of AFRM

Chief Executive Officer at Affirm Holdings, Inc.. 651,713 shares at an average of $89.27, traded Sep 22, 2025, filed Sep 24, 2025.

Warning score
43
Value
$58M
651,713 shares
Holdings after
0
-100% from before
From 52-week low
+152%
low $35.75, close $90.12
From 52-week high
-2%
high $92.18, as of Sep 22, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $58.2M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 9, 2026 · close 80.70
Since filing Sep 24, 2025: -1.0%SPY +19.0% · excess -20.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-042655, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 22, 2025MOption exercise
Class A Common Stock10b5-1
+651,713$49.00$32M651,713Sep 24, 2025
Sep 22, 2025SOpen-market sale
Class A Common Stock10b5-1
-185,832$88.46$16M465,881Sep 24, 2025
Sep 22, 2025SOpen-market sale
Class A Common Stock10b5-1
-259,705$89.23$23M206,176Sep 24, 2025
Sep 22, 2025SOpen-market sale
Class A Common Stock10b5-1
-202,582$90.02$18M3,594Sep 24, 2025
Sep 22, 2025SOpen-market sale
Class A Common Stock10b5-1
-3,594$90.98$327k0Sep 24, 2025
Sep 22, 2025MOption exercise
Performance Based Stock Optionsderivative10b5-1
-651,713$0.00$011,166,668Sep 24, 2025

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
20Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$8.0M
100,000 shares
-46%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$130k
2,000 shares
-5%
5Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$110k
2,000 shares
-5%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%
43Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Max R Levchin
Chief Executive Officer
$54M
666,666 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Max R Levchin sold $58M of AFRM | InsiderTell