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sellModerate cluster of 410b5-1 plan

Robert O'Hare sold $1.6M of AFRM

Chief Financial Officer at Affirm Holdings, Inc.. 21,631 shares at an average of $72.26, traded Sep 1, 2026, filed Sep 3, 2026.

Warning score
47
Value
$1.6M
21,631 shares
Holdings after
2,734
-89% from before
From 52-week low
+64%
low $42.53, close $69.94
From 52-week high
-24%
high $92.18, as of Sep 1, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $1.6M at market
    +25
  • Share of holdings sold
    Sold 89% of holdings
    +20
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 9, 2026 · close 80.70
Since filing Sep 3, 2026: +8.6%SPY +0.9% · excess +7.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-060416, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 1, 2026MOption exercise
Class A Common Stock10b5-1
+11,987$0.00$030,46641 d ago
Sep 1, 2026FTax withholding
Class A Common Stock10b5-1
-6,101$69.94$427k24,36541 d ago
Sep 1, 2026SOpen-market sale
Class A Common Stock10b5-1
-15,545$71.59$1.1M8,82041 d ago
Sep 1, 2026SOpen-market sale
Class A Common Stock10b5-1
-200$72.51$15k8,62041 d ago
Sep 2, 2026SOpen-market sale
Class A Common Stock10b5-1
-5,886$74.02$436k2,73441 d ago
Sep 1, 2026MOption exercise
Restricted Stock Unitsderivative10b5-1
-702$0.00$0041 d ago
Sep 1, 2026MOption exercise
Restricted Stock Unitsderivative10b5-1
-5,019$0.00$020,07541 d ago
Sep 1, 2026MOption exercise
Restricted Stock Unitsderivative10b5-1
-2,128$0.00$017,02241 d ago
Sep 1, 2026MOption exercise
Restricted Stock Unitsderivative10b5-1
-1,357$0.00$010,85341 d ago
Sep 1, 2026MOption exercise
Restricted Stock Unitsderivative10b5-1
-2,781$0.00$022,24441 d ago

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$156k
2,000 shares
-6%
20Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$8.0M
100,000 shares
-46%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$130k
2,000 shares
-5%
5Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$110k
2,000 shares
-5%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%
43Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Max R Levchin
Chief Executive Officer
$54M
666,666 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Robert O'Hare sold $1.6M of AFRM | InsiderTell