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sellModerate cluster of 210b5-1 plan

Robert O'Hare sold $2.9M of AFRM

Chief Financial Officer at Affirm Holdings, Inc.. 36,401 shares at an average of $80.00, traded Jan 5, 2026, filed Jan 7, 2026.

Warning score
40
Value
$2.9M
36,401 shares
Holdings after
1,368
-96% from before
From 52-week low
+126%
low $35.75, close $80.80
From 52-week high
-12%
high $92.18, as of Jan 5, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $2.9M at market
    +25
  • Share of holdings sold
    Sold 96% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 9, 2026 · close 80.70
Since filing Jan 7, 2026: -2.8%SPY +13.8% · excess -16.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-001247, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 5, 2026MOption exercise
Class A Common Stock10b5-1
+3,730$41.80$156k5,098Jan 7, 2026
Jan 5, 2026MOption exercise
Class A Common Stock10b5-1
+11,347$17.19$195k16,445Jan 7, 2026
Jan 5, 2026MOption exercise
Class A Common Stock10b5-1
+5,118$22.30$114k21,563Jan 7, 2026
Jan 5, 2026MOption exercise
Class A Common Stock10b5-1
+9,704$23.35$227k31,267Jan 7, 2026
Jan 5, 2026MOption exercise
Class A Common Stock10b5-1
+3,996$44.06$176k35,263Jan 7, 2026
Jan 5, 2026MOption exercise
Class A Common Stock10b5-1
+2,506$57.59$144k37,769Jan 7, 2026
Jan 5, 2026SOpen-market sale
Class A Common Stock10b5-1
-36,401$80.00$2.9M1,368Jan 7, 2026
Jan 5, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-3,730$0.00$01,866Jan 7, 2026
Jan 5, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-11,347$0.00$017,023Jan 7, 2026
Jan 5, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-5,118$0.00$010,239Jan 7, 2026
Jan 5, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-9,704$0.00$048,526Jan 7, 2026
Jan 5, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-3,996$0.00$031,969Jan 7, 2026
Jan 5, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-2,506$0.00$021,294Jan 7, 2026

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
43Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Max R Levchin
Chief Executive Officer
$54M
666,666 shares
-100%
41Moderate
AFRMsell10b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$573k
8,189 shares
-86%
43Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Max R Levchin
Chief Executive Officer
$58M
651,713 shares
-100%
55Moderate
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.1M
12,500 shares
-6%
45Moderate
AFRMsell 6
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$2.3M
25,533 shares
-10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Robert O'Hare sold $2.9M of AFRM | InsiderTell