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sell10b5-1 plan

Robert O'Hare sold $5.2M of AFRM

Chief Financial Officer at Affirm Holdings, Inc.. 65,591 shares at an average of $80.02, traded Oct 9, 2026, filed Oct 14, 2026.

Warning score
Pro nowfree Oct 21, 2026
Value
$5.2M
65,591 shares
Holdings after
2,734
-96% from before
From 52-week low
+90%
low $42.53, close $80.70
From 52-week high
-6%
high $85.78, as of Oct 9, 2026

Score components

This filing reached EDGAR on Oct 14, 2026, so its score and components open to free visitors on Oct 21, 2026. The trade itself, the rows in the filing and the price context are public now.

Pro sees every score as it lands.

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 13, 2026 · close 77.89

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-065868, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 9, 2026MOption exercise
Class A Common Stock10b5-1
+17,023$17.19$293k19,75718 h ago
Oct 9, 2026MOption exercise
Class A Common Stock10b5-1
+1,866$41.80$78k21,62318 h ago
Oct 9, 2026MOption exercise
Class A Common Stock10b5-1
+10,239$22.30$228k31,86218 h ago
Oct 9, 2026MOption exercise
Class A Common Stock10b5-1
+21,836$23.35$510k53,69818 h ago
Oct 9, 2026MOption exercise
Class A Common Stock10b5-1
+8,991$44.06$396k62,68918 h ago
Oct 9, 2026MOption exercise
Class A Common Stock10b5-1
+5,636$57.59$325k68,32518 h ago
Oct 9, 2026SOpen-market sale
Class A Common Stock10b5-1
-65,591$80.02$5.2M2,73418 h ago
Oct 9, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-1,866$0.00$0018 h ago
Oct 9, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-17,023$0.00$0018 h ago
Oct 9, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-10,239$0.00$0018 h ago
Oct 9, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-21,836$0.00$026,69018 h ago
Oct 9, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-8,991$0.00$022,97818 h ago
Oct 9, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-5,636$0.00$015,65818 h ago

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$156k
2,000 shares
-6%
20Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$8.0M
100,000 shares
-46%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$130k
2,000 shares
-5%
5Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$110k
2,000 shares
-5%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Robert O'Hare sold $5.2M of AFRM | InsiderTell