Insider · CIK 0001688445
William Masters Ross
Files at UNF (UNIFIRST CORP). First filing Feb 10, 2026, latest Feb 10, 2026.
In brief
William Masters Ross files SEC Form 4 as officer at UNF (UNIFIRST CORP). Since Feb 10, 2026, William Masters Ross has reported 0 open-market buys worth $0 and 1 open-market sell worth $227k, the latest filed on Feb 10, 2026.
A track record needs three past buys with six months of prices behind them; William Masters Ross has 0, so none is measured yet.
The newest scored trade: sold $227k of UNF on Feb 9, 2026, filed Feb 10, 2026, scored 21 (weak), under a 10b5-1 plan. In the last 12 months: 0 buys worth $0 and 1 sell worth $227k.
Where the trades landed
Last year at the company this insider has traded most, with each buy and sell on the bar it happened.
UNF: UNIFIRST CORP
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 21Weak | UNIFIRST CORP | $227k 1,128 shares | -23% | +33% from low-9% from high |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Feb 9, 2026 | UNF UniFirst Corp | 1,128 0.01% of outstanding | $227k | Feb 9, 2026 | none |
| Feb 14, 2025 | UNF UNIFIRST CORP | 1,060 0.01% of outstanding | $226k | Feb 14, 2025 | none |
| Feb 12, 2024 | UNF UNIFIRST CORP | 5,573 0.04% of outstanding | $400k | Feb 12, 2024 | none |
Transactions
Every row this insider has filed, 16 in all, newest first.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Feb 9, 2026 | UNF UNIFIRST CORP | SOpen-market sale Common Stock10b5-1 | -1,128 | $201.38 | $227k | 3,849 | Feb 10, 2026 |
| Dec 16, 2025 | UNF UNIFIRST CORP | AGrant or award Common Stock | +1,292 | $0.00 | $0 | 4,977 | Dec 18, 2025 |
| Dec 16, 2025 | UNF UNIFIRST CORP | AGrant or award Stock Appreciation Rightderivative | +1,235 | $0.00 | $0 | 1,235 | Dec 18, 2025 |
| Oct 31, 2025 | UNF UNIFIRST CORP | AGrant or award Common Stock | +501 | $0.00 | $0 | 4,520 | Nov 4, 2025 |
| Oct 31, 2025 | UNF UNIFIRST CORP | FTax withholding Common Stock | -213 | $154.35 | $33k | 4,307 | Nov 4, 2025 |
| Oct 31, 2025 | UNF UNIFIRST CORP | FTax withholding Common Stock | -622 | $154.35 | $96k | 3,685 | Nov 4, 2025 |
| Nov 19, 2024 | UNF UNIFIRST CORP | AGrant or award Common Stock | +1,232 | $0.00 | $0 | 4,735 | Nov 22, 2024 |
| Nov 19, 2024 | UNF UNIFIRST CORP | AGrant or award Common Stock | +600 | $0.00 | $0 | 5,335 | Nov 22, 2024 |
| Nov 19, 2024 | UNF UNIFIRST CORP | FTax withholding Common Stock | -256 | $192.83 | $49k | 5,079 | Nov 22, 2024 |
| Nov 19, 2024 | UNF UNIFIRST CORP | AGrant or award Stock Appreciation Rightderivative | +1,797 | $0.00 | $0 | 1,797 | Nov 22, 2024 |
| Oct 31, 2024 | UNF UNIFIRST CORP | FTax withholding Common Stock10b5-1 | -531 | $179.81 | $95k | 3,503 | Nov 4, 2024 |
| Oct 31, 2023 | UNF UNIFIRST CORP | AGrant or award Common Stock | +1,597 | $0.00 | $0 | 6,107 | Nov 2, 2023 |
| Oct 31, 2023 | UNF UNIFIRST CORP | FTax withholding Common Stock | -500 | $164.43 | $82k | 5,607 | Nov 2, 2023 |
| Oct 31, 2023 | UNF UNIFIRST CORP | AGrant or award Stock Appreciation Rightderivative | +1,545 | $0.00 | $0 | 1,545 | Nov 2, 2023 |
| Oct 24, 2023 | UNF UNIFIRST CORP | AGrant or award Common Stock | +460 | $0.00 | $0 | 4,795 | Oct 26, 2023 |
| Oct 24, 2023 | UNF UNIFIRST CORP | FTax withholding Common Stock | -196 | $163.99 | $32k | 4,599 | Oct 26, 2023 |
Questions about William Masters Ross
Answered from the filings on this page, as of the latest one.
Is William Masters Ross buying or selling?
In the last 12 months William Masters Ross reported 0 open-market buys worth $0 and 1 open-market sell worth $227k on SEC Form 4; the latest was sold $227k of UNF on Feb 9, 2026. Grants, option exercises and tax withholding are not counted.
How did William Masters Ross's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and William Masters Ross has 0.
Where does William Masters Ross file Form 4?
William Masters Ross has filed Form 4 at UNF (UNIFIRST CORP) as Executive Vice President. A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.