William Masters Ross sold $227k of UNF
Executive Vice President at UNIFIRST CORP. 1,128 shares at an average of $201.38, traded Feb 9, 2026, filed Feb 10, 2026.
Score components
- +15RoleOfficer
- +13Trade size$227k at market
- +5Share of holdings soldSold 23% of holdings
- +8Cluster2 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +18.8%, 3m +11.8%, 6m +27.1%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001193125-26-044463, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Feb 9, 2026 | SOpen-market sale Common Stock10b5-1 | -1,128 | $201.38 | $227k | 3,849 | Feb 10, 2026 |
Related signals
Other insiders at UNIFIRST CORP and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 23Weak | UNIFIRST CORP | David Martin Katz Executive VP, Sales/Marketing | $348k 1,464 shares | -18% | |
| 0Weak | UNIFIRST CORP | David Martin Katz Executive VP, Sales/Marketing | $1,397 9 shares | -0% | |
| 21Weak | UNIFIRST CORP | David Martin Katz Executive VP, Sales/Marketing | $274k 1,299 shares | -17% | |
| 1Weak | UNIFIRST CORP | David A Difillippo Executive VP of Operations | $247k 1,157 shares | -9% | |
| 5Weak | UNIFIRST CORP | David Martin Katz Executive VP, Sales/Marketing | $113k 587 shares | -9% | |
| 45Moderate | UNIFIRST CORP | Steven S Sintros President and CEO | $619k 3,207 shares | -12% | |
| 52Moderate | UNIFIRST CORP | The Ronald D Croatti Trust - 1993 owner | $6.2M 31,860 shares | -100% | |
| 30Weak | UNIFIRST CORP | David A Difillippo Executive VP of Operations | $1.0M 6,280 shares | -38% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.