NYSE · CIK 0000717954
UNF UNIFIRST CORP
Insider trading from SEC Form 4. Last filing Feb 18, 2026. Close $260.85 on Oct 9, 2026, +75% from the 52-week low and -13% from the high.
UNIFIRST CORP (UNF) has 49 SEC Form 4 filings on file from 13 insiders, the latest filed on Feb 18, 2026. No insider bought or sold on the open market in the last 90 days; rows filed in that time are grants, exercises, tax withholding and other transactions that carry no view on the price.
8 open-market trades have been scored at UNF. The newest: David Martin Katz (Executive VP, Sales/Marketing) sold $348k of stock on Feb 17, 2026, filed Feb 18, 2026, scored 23 (weak), under a 10b5-1 plan. The largest of the 8 shown: The Ronald D Croatti Trust - 1993 (10% owner) sold $6.2M on Nov 19, 2024, scored 52 (moderate), under a 10b5-1 plan. 2 insiders sold within 14 days of each other around Feb 17, 2026.
UNF closed at $260.85 on Oct 9, 2026, 75% above its 52-week low and 13% below its 52-week high.
6 Form 144 notices of planned sales are on file, the latest filed Feb 18, 2025.
Last 90 days
Price and insider trades, last year
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
Open-market buys and sells at UNIFIRST CORP, scored.
| Score | Insider | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 23Weak | David Martin Katz Executive VP, Sales/Marketing sell | $348k 1,464 shares | -18% | +59% from low-0% from high | |
| 21Weak | William Masters Ross Executive Vice President sell | $227k 1,128 shares | -23% | +33% from low-9% from high | |
| 0Weak | David Martin Katz Executive VP, Sales/Marketing sell | $1,397 9 shares | -0% | +1% from low-32% from high | |
| 21Weak | David Martin Katz Executive VP, Sales/Marketing sell | $274k 1,299 shares | -17% | - | |
| 1Weak | David A Difillippo Executive VP of Operations sell | $247k 1,157 shares | -9% | - | |
| 5Weak | David Martin Katz Executive VP, Sales/Marketing sell | $113k 587 shares | -9% | - | |
| 45Moderate | Steven S Sintros President and CEO sell | $619k 3,207 shares | -12% | - | |
| 52Moderate | The Ronald D Croatti Trust - 1993 owner sell | $6.2M 31,860 shares | -100% | - |
Planned sales
Form 144 notices filed before a sale of restricted or control stock, newest first. The sale itself usually reaches a Form 4 within days. All planned sales
| Filed | Seller | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Feb 18, 2025 | Katz David Martin Officer | 1,299 0.01% of outstanding | $274k | Feb 18, 2025 | $113k |
| Feb 14, 2025 | DIFILLIPPO DAVID A Officer | 4,000 0.03% of outstanding | $247k | Feb 14, 2025 | none |
| Feb 14, 2025 | Ross William Masters Officer | 1,060 0.01% of outstanding | $226k | Feb 14, 2025 | none |
| Nov 19, 2024 | Croatti Matthew 10% Stockholder | 31,860 0.21% of outstanding | $6.1M | Nov 19, 2024 | none |
| Nov 19, 2024 | Katz David Martin Officer | 2,667 0.02% of outstanding | $113k | Nov 19, 2024 | none |
| Nov 19, 2024 | Sintros Steven S Officer | 3,207 0.02% of outstanding | $619k | Nov 19, 2024 | none |
Transactions
The newest 50 of 123 rows filed, every code.
| Date | Insider | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Feb 17, 2026 | David Martin Katz Executive VP, Sales/Marketing | SOpen-market sale Common Stock10b5-1 | -1,464 | $237.54 | $348k | 6,461 | Feb 18, 2026 |
| Feb 9, 2026 | William Masters Ross Executive Vice President | SOpen-market sale Common Stock10b5-1 | -1,128 | $201.38 | $227k | 3,849 | Feb 10, 2026 |
| Jan 5, 2026 | David A Difillippo Retired EVP of Operations | FTax withholding Common Stock | -1,138 | $197.92 | $225k | 9,684 | Jan 7, 2026 |
| Dec 16, 2025 | Cynthia Croatti director, owner | AGrant or award Stock Appreciation Rightderivative | +987 | $0.00 | $0 | 987 | Dec 18, 2025 |
| Dec 16, 2025 | David Martin Katz Executive VP, Sales/Marketing | AGrant or award Common Stock | +1,866 | $0.00 | $0 | 7,925 | Dec 18, 2025 |
| Dec 16, 2025 | Cecilia K McKenney director | AGrant or award Common Stock | +575 | $0.00 | $0 | 1,230 | Dec 18, 2025 |
| Dec 16, 2025 | Sergio A Pupkin director | AGrant or award Common Stock | +575 | $0.00 | $0 | 1,777 | Dec 18, 2025 |
| Dec 16, 2025 | Joseph M Nowicki director | AGrant or award Common Stock | +575 | $0.00 | $0 | 2,213 | Dec 18, 2025 |
| Dec 16, 2025 | William Masters Ross Executive Vice President | AGrant or award Common Stock | +1,292 | $0.00 | $0 | 4,977 | Dec 18, 2025 |
| Dec 16, 2025 | Kelly C. Rooney Executive VP and COO | AGrant or award Common Stock | +3,445 | $0.00 | $0 | 11,409 | Dec 18, 2025 |
| Dec 16, 2025 | Matthew Croatti owner | AGrant or award Common Stock | +646 | $0.00 | $0 | 10,912 | Dec 18, 2025 |
| Dec 16, 2025 | Steven S Sintros President and CEO | AGrant or award Common Stock | +5,167 | $0.00 | $0 | 33,982 | Dec 18, 2025 |
| Dec 16, 2025 | Shane O'Connor Executive VP and CFO | AGrant or award Common Stock | +2,440 | $0.00 | $0 | 10,267 | Dec 18, 2025 |
| Dec 16, 2025 | Michael Iandoli director | AGrant or award Stock Appreciation Rightderivative | +987 | $0.00 | $0 | 987 | Dec 18, 2025 |
| Dec 16, 2025 | Sergio A Pupkin director | AGrant or award Stock Appreciation Rightderivative | +987 | $0.00 | $0 | 987 | Dec 18, 2025 |
| Dec 16, 2025 | David Martin Katz Executive VP, Sales/Marketing | AGrant or award Stock Appreciation Rightderivative | +2,676 | $0.00 | $0 | 2,676 | Dec 18, 2025 |
| Dec 16, 2025 | Kelly C. Rooney Executive VP and COO | AGrant or award Stock Appreciation Rightderivative | +4,940 | $0.00 | $0 | 4,940 | Dec 18, 2025 |
| Dec 16, 2025 | Cecilia K McKenney director | AGrant or award Stock Appreciation Rightderivative | +987 | $0.00 | $0 | 987 | Dec 18, 2025 |
| Dec 16, 2025 | Steven S Sintros President and CEO | AGrant or award Stock Appreciation Rightderivative | +7,410 | $0.00 | $0 | 7,410 | Dec 18, 2025 |
| Dec 16, 2025 | Matthew Croatti owner | AGrant or award Stock Appreciation Rightderivative | +618 | $0.00 | $0 | 618 | Dec 18, 2025 |
| Dec 16, 2025 | Joseph M Nowicki director | AGrant or award Stock Appreciation Rightderivative | +987 | $0.00 | $0 | 987 | Dec 18, 2025 |
| Dec 16, 2025 | Shane O'Connor Executive VP and CFO | AGrant or award Stock Appreciation Rightderivative | +3,500 | $0.00 | $0 | 3,500 | Dec 18, 2025 |
| Dec 16, 2025 | William Masters Ross Executive Vice President | AGrant or award Stock Appreciation Rightderivative | +1,235 | $0.00 | $0 | 1,235 | Dec 18, 2025 |
| Nov 19, 2025 | Steven S Sintros President and CEO | FTax withholding Common Stock | -287 | $159.85 | $46k | 28,815 | Nov 21, 2025 |
| Nov 3, 2025 | David Martin Katz Executive VP, Sales/Marketing | MOption exercise Common Stock10b5-1 | +1,297 | $0.00 | $0 | 7,356 | Nov 5, 2025 |
| Nov 3, 2025 | David Martin Katz Executive VP, Sales/Marketing | FTax withholding Common Stock10b5-1 | -1,289 | $154.35 | $199k | 6,067 | Nov 5, 2025 |
| Nov 3, 2025 | David Martin Katz Executive VP, Sales/Marketing | SOpen-market sale Common Stock10b5-1 | -8 | $155.11 | $1,241 | 6,059 | Nov 5, 2025 |
| Nov 3, 2025 | David Martin Katz Executive VP, Sales/Marketing | MOption exercise Common Stock10b5-1 | +1,233 | $0.00 | $0 | 7,292 | Nov 5, 2025 |
| Nov 3, 2025 | David Martin Katz Executive VP, Sales/Marketing | FTax withholding Common Stock10b5-1 | -1,232 | $156.50 | $193k | 6,060 | Nov 5, 2025 |
| Nov 3, 2025 | David Martin Katz Executive VP, Sales/Marketing | SOpen-market sale Common Stock10b5-1 | -1 | $156.50 | $157 | 6,059 | Nov 5, 2025 |
| Nov 3, 2025 | David Martin Katz Executive VP, Sales/Marketing | MOption exercise Stock Appreciation Rightderivative10b5-1 | -1,233 | $0.00 | $0 | 0 | Nov 5, 2025 |
| Nov 3, 2025 | David Martin Katz Executive VP, Sales/Marketing | MOption exercise Stock Appreciation Rightderivative10b5-1 | -1,297 | $0.00 | $0 | 0 | Nov 5, 2025 |
| Oct 31, 2025 | Matthew Croatti owner | FTax withholding Common Stock | -272 | $154.35 | $42k | 10,266 | Nov 4, 2025 |
| Oct 31, 2025 | David A Difillippo Executive VP of Operations | AGrant or award Common Stock | +501 | $0.00 | $0 | 11,657 | Nov 4, 2025 |
| Oct 31, 2025 | David Martin Katz Executive VP, Sales/Marketing | AGrant or award Common Stock | +687 | $0.00 | $0 | 7,142 | Nov 4, 2025 |
| Oct 31, 2025 | Shane O'Connor Executive VP and CFO | AGrant or award Common Stock | +897 | $0.00 | $0 | 9,123 | Nov 4, 2025 |
| Oct 31, 2025 | Kelly C. Rooney Executive VP and COO | AGrant or award Common Stock | +2,529 | $0.00 | $0 | 9,512 | Nov 4, 2025 |
| Oct 31, 2025 | William Masters Ross Executive Vice President | AGrant or award Common Stock | +501 | $0.00 | $0 | 4,520 | Nov 4, 2025 |
| Oct 31, 2025 | Steven S Sintros President and CEO | FTax withholding Common Stock | -1,696 | $154.35 | $262k | 27,204 | Nov 4, 2025 |
| Oct 31, 2025 | David A Difillippo Executive VP of Operations | FTax withholding Common Stock | -213 | $154.35 | $33k | 11,444 | Nov 4, 2025 |
| Oct 31, 2025 | David Martin Katz Executive VP, Sales/Marketing | FTax withholding Common Stock | -292 | $154.35 | $45k | 6,850 | Nov 4, 2025 |
| Oct 31, 2025 | Shane O'Connor Executive VP and CFO | FTax withholding Common Stock | -381 | $154.35 | $59k | 8,742 | Nov 4, 2025 |
| Oct 31, 2025 | Kelly C. Rooney Executive VP and COO | FTax withholding Common Stock | -1,105 | $154.35 | $171k | 8,407 | Nov 4, 2025 |
| Oct 31, 2025 | William Masters Ross Executive Vice President | FTax withholding Common Stock | -213 | $154.35 | $33k | 4,307 | Nov 4, 2025 |
| Oct 31, 2025 | Steven S Sintros President and CEO | AGrant or award Common Stock | +1,898 | $0.00 | $0 | 29,102 | Nov 4, 2025 |
| Oct 31, 2025 | David A Difillippo Executive VP of Operations | FTax withholding Common Stock | -622 | $154.35 | $96k | 10,822 | Nov 4, 2025 |
| Oct 31, 2025 | David Martin Katz Executive VP, Sales/Marketing | FTax withholding Common Stock | -791 | $154.35 | $122k | 6,059 | Nov 4, 2025 |
| Oct 31, 2025 | Shane O'Connor Executive VP and CFO | FTax withholding Common Stock | -915 | $154.35 | $141k | 7,827 | Nov 4, 2025 |
| Oct 31, 2025 | Kelly C. Rooney Executive VP and COO | FTax withholding Common Stock | -443 | $154.35 | $68k | 7,964 | Nov 4, 2025 |
| Oct 31, 2025 | William Masters Ross Executive Vice President | FTax withholding Common Stock | -622 | $154.35 | $96k | 3,685 | Nov 4, 2025 |
Insiders
Everyone who has filed a Form 4 here.
- Cynthia Croattidirector, owner
- Matthew Croattiowner
- David A DifillippoRetired EVP of Operations
- Michael Iandolidirector
- David Martin KatzExecutive VP, Sales/Marketing
- Cecilia K McKenneydirector
- Joseph M Nowickidirector
- Shane O'ConnorExecutive VP and CFO
- Sergio A Pupkindirector
- Kelly C. RooneyExecutive VP and COO
- William Masters RossExecutive Vice President
- Steven S SintrosPresident and CEO
- The Ronald D Croatti Trust - 1993owner
Questions about UNF
Answered from the filings on this page, as of the latest one.
Are insiders buying UNF?
No. In the last 90 days no insider at UNIFIRST CORP bought or sold shares on the open market according to SEC Form 4 filings. The rows on file from that period are grants, exercises, tax withholding or other transactions, which carry no view on the price.
Who was the last insider to trade UNF on the open market?
David Martin Katz (Executive VP, Sales/Marketing) sold $348k of UNF on Feb 17, 2026 and filed the Form 4 on Feb 18, 2026. InsiderTell scored 23 (weak), under a 10b5-1 plan, with 2 insiders on the same side within 14 days.
How many insiders file Form 4 at UNIFIRST CORP?
13 people have filed a Form 4 at UNIFIRST CORP, among them Cynthia Croatti (director and 10% owner), Matthew Croatti (10% owner), David A Difillippo (Retired EVP of Operations). Officers, directors and holders of more than 10% of a share class must report their trades within two business days.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.