Skip to content
sellWeak10b5-1 plan

William Masters Ross sold $400k of UNF

Executive Vice President at UNIFIRST CORP. 2,282 shares at an average of $175.27, traded Feb 12, 2024, filed Feb 14, 2024.

Warning score
6
Value
$400k
2,282 shares
Holdings after
4,034
-36% from before
From 52-week low
+18%
low $147.82, close $174.23
From 52-week high
-11%
high $196.59, as of Feb 12, 2024

Score components

  • Role
    Officer
    +15
  • Trade size
    $400k at market
    +16
  • Share of holdings sold
    Sold 36% of holdings
    +10
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

UNFOct 12, 2026 · close 262.46
Since filing Feb 14, 2024: +56.0%SPY +61.2% · excess -5.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001209191-24-003331, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 12, 2024MOption exercise
Common Stock10b5-1
+4,000$0.00$09,607Feb 14, 2024
Feb 12, 2024FTax withholding
Common Stock10b5-1
-3,291$176.12$580k6,316Feb 14, 2024
Feb 12, 2024SOpen-market sale
Common Stock10b5-1
-709$175.88$125k5,607Feb 14, 2024
Feb 12, 2024SOpen-market sale
Common Stock10b5-1
-1,573$175.00$275k4,034Feb 14, 2024
Feb 12, 2024MOption exercise
Stock Appreciation Rightderivative10b5-1
-4,000$0.00$00Feb 14, 2024

Related signals

Other insiders at UNIFIRST CORP and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
23Weak
UNFsell 210b5-1
UNIFIRST CORP
David Martin Katz
Executive VP, Sales/Marketing
$348k
1,464 shares
-18%
21Weak
UNFsell 210b5-1
UNIFIRST CORP
William Masters Ross
Executive Vice President
$227k
1,128 shares
-23%
0Weak
UNFsell10b5-1
UNIFIRST CORP
David Martin Katz
Executive VP, Sales/Marketing
$1,397
9 shares
-0%
21Weak
UNFsell 210b5-1
UNIFIRST CORP
David Martin Katz
Executive VP, Sales/Marketing
$274k
1,299 shares
-17%
1Weak
UNFsell 210b5-1
UNIFIRST CORP
David A Difillippo
Executive VP of Operations
$247k
1,157 shares
-9%
5Weak
UNFsell 310b5-1
UNIFIRST CORP
David Martin Katz
Executive VP, Sales/Marketing
$113k
587 shares
-9%
45Moderate
UNFsell 310b5-1
UNIFIRST CORP
Steven S Sintros
President and CEO
$619k
3,207 shares
-12%
52Moderate
UNFsell 310b5-1
UNIFIRST CORP
The Ronald D Croatti Trust - 1993
owner
$6.2M
31,860 shares
-100%
14Weak
UNFsell10b5-1
UNIFIRST CORP
Michael A Croatti
Executive VP of Operations
$304k
1,800 shares
-24%
30Weak
UNFsell10b5-1
UNIFIRST CORP
David A Difillippo
Executive VP of Operations
$1.0M
6,280 shares
-38%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William Masters Ross sold $400k of UNF | InsiderTell