Insider · CIK 0001737783
Serena Jones
Files at GSHD (Goosehead Insurance, Inc.). First filing Aug 17, 2026, latest Aug 21, 2026.
In brief
Serena Jones files SEC Form 4 as 10% owner at GSHD (Goosehead Insurance, Inc.). Since Aug 17, 2026, Serena Jones has reported 0 open-market buys worth $0 and 2 open-market sells worth $2.1M, the latest filed on Aug 21, 2026.
A track record needs three past buys with six months of prices behind them; Serena Jones has 0, so none is measured yet.
The newest scored trade: sold $2.1M of GSHD on Aug 19, 2026, filed Aug 21, 2026, scored 65 (notable). In the last 12 months: 0 buys worth $0 and 2 sells worth $2.1M.
Where the trades landed
Last year at the company this insider has traded most, with each buy and sell on the bar it happened.
GSHD: Goosehead Insurance, Inc.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 65Notable | Goosehead Insurance, Inc. | $2.1M 29,750 shares | -610% | +99% from low-24% from high | |
| 47Moderate | Goosehead Insurance, Inc. | $17k 250 shares | -200% | +96% from low-26% from high |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Aug 13, 2026 | GSHD Goosehead Insurance, Inc. | 15,000 0.06% of outstanding | $983k | Aug 13, 2026 | none |
Transactions
Every row this insider has filed, 48 in all, newest first.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Aug 19, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class B Common Stock | -4,875 | $0.00 | $0 | 362,822 | Aug 21, 2026 |
| Aug 19, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class A Common Stock | +4,875 | $0.00 | $0 | 4,875 | Aug 21, 2026 |
| Aug 19, 2026 | GSHD Goosehead Insurance, Inc. | SOpen-market sale Class A Common Stock | -4,875 | $67.71 | $330k | 0 | Aug 21, 2026 |
| Aug 19, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class B Common Stockindirect: SLJ Dynasty Trust | -4,875 | $0.00 | $0 | 146,246 | Aug 21, 2026 |
| Aug 19, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class A Common Stockindirect: SLJ Dynasty Trust | +4,875 | $0.00 | $0 | 4,875 | Aug 21, 2026 |
| Aug 19, 2026 | GSHD Goosehead Insurance, Inc. | SOpen-market sale Class A Common Stockindirect: SLJ Dynasty Trust | -4,875 | $67.71 | $330k | 0 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class B Common Stock | -10,000 | $0.00 | $0 | 352,822 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class A Common Stock | +10,000 | $0.00 | $0 | 10,000 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | SOpen-market sale Class A Common Stock | -3,893 | $68.75 | $268k | 6,107 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | SOpen-market sale Class A Common Stock | -1,107 | $69.87 | $77k | 5,000 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | SOpen-market sale Class A Common Stock | -5,000 | $70.00 | $350k | 0 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class B Common Stockindirect: SLJ Dynasty Trust | -10,000 | $0.00 | $0 | 136,246 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class A Common Stockindirect: SLJ Dynasty Trust | +10,000 | $0.00 | $0 | 10,000 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | SOpen-market sale Class A Common Stockindirect: SLJ Dynasty Trust | -3,893 | $68.75 | $268k | 6,107 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | SOpen-market sale Class A Common Stockindirect: SLJ Dynasty Trust | -1,107 | $69.87 | $77k | 5,000 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | SOpen-market sale Class A Common Stockindirect: SLJ Dynasty Trust | -5,000 | $70.00 | $350k | 0 | Aug 21, 2026 |
| Aug 19, 2026 | GSHD Goosehead Insurance, Inc. | CConversion LLC Units in Goosehead Financial, LLCderivative | -4,875 | $0.00 | $0 | 362,822 | Aug 21, 2026 |
| Aug 19, 2026 | GSHD Goosehead Insurance, Inc. | CConversion LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ Dynasty Trust | -4,875 | $0.00 | $0 | 146,246 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | CConversion LLC Units in Goosehead Financial, LLCderivative | -10,000 | $0.00 | $0 | 352,822 | Aug 21, 2026 |
| Aug 20, 2026 | GSHD Goosehead Insurance, Inc. | CConversion LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ Dynasty Trust | -10,000 | $0.00 | $0 | 136,246 | Aug 21, 2026 |
| Aug 13, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class B Common Stock | -125 | $0.00 | $0 | 367,697 | Aug 17, 2026 |
| Aug 13, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class A Common Stock | +125 | $0.00 | $0 | 125 | Aug 17, 2026 |
| Aug 13, 2026 | GSHD Goosehead Insurance, Inc. | SOpen-market sale Class A Common Stock | -125 | $67.50 | $8,438 | 0 | Aug 17, 2026 |
| Aug 13, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class B Common Stockindirect: SLJ Dynasty Trust | -125 | $0.00 | $0 | 151,121 | Aug 17, 2026 |
| Aug 13, 2026 | GSHD Goosehead Insurance, Inc. | CConversion Class A Common Stockindirect: SLJ Dynasty Trust | +125 | $0.00 | $0 | 125 | Aug 17, 2026 |
| Aug 13, 2026 | GSHD Goosehead Insurance, Inc. | SOpen-market sale Class A Common Stockindirect: SLJ Dynasty Trust | -125 | $67.50 | $8,438 | 0 | Aug 17, 2026 |
| Aug 13, 2026 | GSHD Goosehead Insurance, Inc. | CConversion LLC Units in Goosehead Financial, LLCderivative | -125 | $0.00 | $0 | 367,697 | Aug 17, 2026 |
| Aug 13, 2026 | GSHD Goosehead Insurance, Inc. | CConversion LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ Dynasty Trust | -125 | $0.00 | $0 | 151,121 | Aug 17, 2026 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift Class B Common Stockindirect: SLJ 2023 Grantor Retained Annuity Trust | -9,788 | $0.00 | $0 | 39,149 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift Class B Common Stockindirect: Alexandra Nicole Rogers Trust | +9,788 | $0.00 | $0 | 9,788 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift Class B Common Stockindirect: SLJ 2023 Grantor Retained Annuity Trust | -9,788 | $0.00 | $0 | 29,361 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift Class B Common Stockindirect: Benjamin Douglas Jones Trust | +9,788 | $0.00 | $0 | 9,788 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift Class B Common Stockindirect: SLJ 2023 Grantor Retained Annuity Trust | -9,787 | $0.00 | $0 | 19,574 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift Class B Common Stockindirect: Brendan Scot Jones Trust | +9,787 | $0.00 | $0 | 9,787 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift Class B Common Stockindirect: SLJ 2023 Grantor Retained Annuity Trust | -9,787 | $0.00 | $0 | 9,787 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift Class B Common Stockindirect: Emily Marie Jones Trust | +9,787 | $0.00 | $0 | 9,787 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift Class B Common Stockindirect: SLJ 2023 Grantor Retained Annuity Trust | -9,787 | $0.00 | $0 | 0 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift Class B Common Stockindirect: Joshua Thomas Jones Trust | +9,787 | $0.00 | $0 | 9,787 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ 2023 Grantor Retained Annuity Trust | -9,788 | $0.00 | $0 | 39,149 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift LLC Units in Goosehead Financial, LLCderivativeindirect: Alexandra Nicole Rogers Trust | +9,788 | $0.00 | $0 | 9,788 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ 2023 Grantor Retained Annuity Trust | -9,788 | $0.00 | $0 | 29,361 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift LLC Units in Goosehead Financial, LLCderivativeindirect: Benjamin Douglas Jones Trust | +9,788 | $0.00 | $0 | 9,788 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ 2023 Grantor Retained Annuity Trust | -9,787 | $0.00 | $0 | 19,574 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift LLC Units in Goosehead Financial, LLCderivativeindirect: Brendan Scot Jones Trust | +9,787 | $0.00 | $0 | 9,787 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ 2023 Grantor Retained Annuity Trust | -9,787 | $0.00 | $0 | 9,787 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift LLC Units in Goosehead Financial, LLCderivativeindirect: Emily Marie Jones Trust | +9,787 | $0.00 | $0 | 9,787 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ 2023 Grantor Retained Annuity Trust | -9,787 | $0.00 | $0 | 0 | Aug 26, 2025 |
| Aug 22, 2025 | GSHD Goosehead Insurance, Inc. | GGift LLC Units in Goosehead Financial, LLCderivativeindirect: Joshua Thomas Jones Trust | +9,787 | $0.00 | $0 | 9,787 | Aug 26, 2025 |
Questions about Serena Jones
Answered from the filings on this page, as of the latest one.
Is Serena Jones buying or selling?
In the last 12 months Serena Jones reported 0 open-market buys worth $0 and 2 open-market sells worth $2.1M on SEC Form 4; the latest was sold $2.1M of GSHD on Aug 19, 2026. Grants, option exercises and tax withholding are not counted.
How did Serena Jones's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and Serena Jones has 0.
Where does Serena Jones file Form 4?
Serena Jones has filed Form 4 at GSHD (Goosehead Insurance, Inc.). A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.