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sellModerate cluster of 3

Serena Jones sold $17k of GSHD

owner, other at Goosehead Insurance, Inc.. 250 shares at an average of $67.50, traded Aug 13, 2026, filed Aug 17, 2026.

Warning score
47
Value
$17k
250 shares
Holdings after
0
-200% from before
From 52-week low
+96%
low $34.37, close $67.40
From 52-week high
-26%
high $90.68, as of Aug 13, 2026

Score components

  • Role
    10% owner
    +12
  • Trade size
    $17k at market
    0
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    3 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

GSHDOct 12, 2026 · close 43.96
Since filing Aug 17, 2026: -31.7%SPY +1.0% · excess -32.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001737783-26-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 13, 2026CConversion
Class B Common Stock
-125$0.00$0367,697Aug 17, 2026
Aug 13, 2026CConversion
Class A Common Stock
+125$0.00$0125Aug 17, 2026
Aug 13, 2026SOpen-market sale
Class A Common Stock
-125$67.50$8,4380Aug 17, 2026
Aug 13, 2026CConversion
Class B Common Stockindirect: SLJ Dynasty Trust
-125$0.00$0151,121Aug 17, 2026
Aug 13, 2026CConversion
Class A Common Stockindirect: SLJ Dynasty Trust
+125$0.00$0125Aug 17, 2026
Aug 13, 2026SOpen-market sale
Class A Common Stockindirect: SLJ Dynasty Trust
-125$67.50$8,4380Aug 17, 2026
Aug 13, 2026CConversion
LLC Units in Goosehead Financial, LLCderivative
-125$0.00$0367,697Aug 17, 2026
Aug 13, 2026CConversion
LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ Dynasty Trust
-125$0.00$0151,121Aug 17, 2026

Related signals

Other insiders at Goosehead Insurance, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
35Weak
GSHDbuy
Goosehead Insurance, Inc.
Durable Capital Partners LP
owner
$7.1M
150,000 shares
+6%
58Moderate
GSHDsell 2
Goosehead Insurance, Inc.
Adrienne Kebodeaux
owner, other
$490k
7,000 shares
-100%
65Notable
GSHDsell 2
Goosehead Insurance, Inc.
Serena Jones
owner, other
$2.1M
29,750 shares
-610%
80Strong
GSHDsell 4
Goosehead Insurance, Inc.
Mark Evan Jones
Executive Chairman
$8.0M
122,481 shares
-122%
53Moderate
GSHDbuy 2
Goosehead Insurance, Inc.
Durable Capital Partners LP
owner
$2.2M
36,256 shares
+1%
49Moderate
GSHDbuy 2
Goosehead Insurance, Inc.
Peter R. Lane
director
$101k
1,600 shares
-
62Notable
GSHDsell 3
Goosehead Insurance, Inc.
Chick & The Bear Irrevocable Trust
owner, other
$325k
5,000 shares
-100%
62Notable
GSHDsell 3
Goosehead Insurance, Inc.
Adrienne Kebodeaux
owner, other
$326k
5,000 shares
-100%
80Strong
GSHDsell 3
Goosehead Insurance, Inc.
Mark Evan Jones
Executive Chairman
$8.9M
127,519 shares
-102%
51Moderate
GSHDbuy 2
Goosehead Insurance, Inc.
Durable Capital Partners LP
owner
$9.1M
153,723 shares
+6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Serena Jones sold $17k of GSHD | InsiderTell