Serena Jones sold $2.1M of GSHD
owner, other at Goosehead Insurance, Inc.. 29,750 shares at an average of $68.91, traded Aug 19, 2026, filed Aug 21, 2026.
Score components
- +12Role10% owner
- +25Trade size$2.1M at market
- +20Share of holdings soldSold 100% of holdings
- +8Cluster2 insiders selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001737783-26-000006, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 19, 2026 | CConversion Class B Common Stock | -4,875 | $0.00 | $0 | 362,822 | Aug 21, 2026 |
| Aug 19, 2026 | CConversion Class A Common Stock | +4,875 | $0.00 | $0 | 4,875 | Aug 21, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stock | -4,875 | $67.71 | $330k | 0 | Aug 21, 2026 |
| Aug 19, 2026 | CConversion Class B Common Stockindirect: SLJ Dynasty Trust | -4,875 | $0.00 | $0 | 146,246 | Aug 21, 2026 |
| Aug 19, 2026 | CConversion Class A Common Stockindirect: SLJ Dynasty Trust | +4,875 | $0.00 | $0 | 4,875 | Aug 21, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: SLJ Dynasty Trust | -4,875 | $67.71 | $330k | 0 | Aug 21, 2026 |
| Aug 20, 2026 | CConversion Class B Common Stock | -10,000 | $0.00 | $0 | 352,822 | Aug 21, 2026 |
| Aug 20, 2026 | CConversion Class A Common Stock | +10,000 | $0.00 | $0 | 10,000 | Aug 21, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stock | -3,893 | $68.75 | $268k | 6,107 | Aug 21, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stock | -1,107 | $69.87 | $77k | 5,000 | Aug 21, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stock | -5,000 | $70.00 | $350k | 0 | Aug 21, 2026 |
| Aug 20, 2026 | CConversion Class B Common Stockindirect: SLJ Dynasty Trust | -10,000 | $0.00 | $0 | 136,246 | Aug 21, 2026 |
| Aug 20, 2026 | CConversion Class A Common Stockindirect: SLJ Dynasty Trust | +10,000 | $0.00 | $0 | 10,000 | Aug 21, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: SLJ Dynasty Trust | -3,893 | $68.75 | $268k | 6,107 | Aug 21, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: SLJ Dynasty Trust | -1,107 | $69.87 | $77k | 5,000 | Aug 21, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: SLJ Dynasty Trust | -5,000 | $70.00 | $350k | 0 | Aug 21, 2026 |
| Aug 19, 2026 | CConversion LLC Units in Goosehead Financial, LLCderivative | -4,875 | $0.00 | $0 | 362,822 | Aug 21, 2026 |
| Aug 19, 2026 | CConversion LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ Dynasty Trust | -4,875 | $0.00 | $0 | 146,246 | Aug 21, 2026 |
| Aug 20, 2026 | CConversion LLC Units in Goosehead Financial, LLCderivative | -10,000 | $0.00 | $0 | 352,822 | Aug 21, 2026 |
| Aug 20, 2026 | CConversion LLC Units in Goosehead Financial, LLCderivativeindirect: SLJ Dynasty Trust | -10,000 | $0.00 | $0 | 136,246 | Aug 21, 2026 |
Related signals
Other insiders at Goosehead Insurance, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 35Weak | GSHDbuy Goosehead Insurance, Inc. | Durable Capital Partners LP owner | $7.1M 150,000 shares | +6% | |
| 58Moderate | Goosehead Insurance, Inc. | Adrienne Kebodeaux owner, other | $490k 7,000 shares | -100% | |
| 47Moderate | Goosehead Insurance, Inc. | Serena Jones owner, other | $17k 250 shares | -200% | |
| 80Strong | Goosehead Insurance, Inc. | Mark Evan Jones Executive Chairman | $8.0M 122,481 shares | -122% | |
| 53Moderate | Goosehead Insurance, Inc. | Durable Capital Partners LP owner | $2.2M 36,256 shares | +1% | |
| 49Moderate | Goosehead Insurance, Inc. | Peter R. Lane director | $101k 1,600 shares | - | |
| 62Notable | Goosehead Insurance, Inc. | Chick & The Bear Irrevocable Trust owner, other | $325k 5,000 shares | -100% | |
| 62Notable | Goosehead Insurance, Inc. | Adrienne Kebodeaux owner, other | $326k 5,000 shares | -100% | |
| 80Strong | Goosehead Insurance, Inc. | Mark Evan Jones Executive Chairman | $8.9M 127,519 shares | -102% | |
| 51Moderate | Goosehead Insurance, Inc. | Durable Capital Partners LP owner | $9.1M 153,723 shares | +6% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.