Insider · CIK 0001866021
Kecia Steelman
Files at ULTA (Ulta Beauty, Inc.), PINS (PINTEREST, INC.). First filing Mar 21, 2024, latest Sep 21, 2026.
In brief
Kecia Steelman files SEC Form 4 as CEO, president, director and COO at ULTA (Ulta Beauty, Inc.), and also at PINS (PINTEREST, INC.). Since Mar 21, 2024, Kecia Steelman has reported 0 open-market buys worth $0 and 2 open-market sells worth $12M, the latest filed on Sep 21, 2026.
A track record needs three past buys with six months of prices behind them; Kecia Steelman has 0, so none is measured yet.
The newest scored trade: sold $1.1M of ULTA on Sep 17, 2026, filed Sep 21, 2026, scored 58 (moderate). In the last 12 months: 0 buys worth $0 and 1 sell worth $1.1M.
Where the trades landed
Last year at the company this insider has traded most, with each buy and sell on the bar it happened.
ULTA: Ulta Beauty, Inc.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 58Moderate | Ulta Beauty, Inc. | $1.1M 2,000 shares | -5% | - | |
| 65Notable | Ulta Beauty, Inc. | $11M 20,950 shares | -51% | +42% from low-7% from high |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Sep 17, 2026 | ULTA Ulta Beauty, Inc. | 2,000 0.00% of outstanding | $1.1M | Sep 17, 2026 | none |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | 20,950 0.04% of outstanding | $11M | Mar 19, 2024 | none |
Transactions
Every row this insider has filed, 27 in all, newest first.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Sep 17, 2026 | ULTA Ulta Beauty, Inc. | SOpen-market sale Common Stock | -2,000 | $545.88 | $1.1M | 40,489 | 23 d ago |
| May 22, 2026 | PINS PINTEREST, INC. | AGrant or award Class A Common Stock | +13,996 | $19.29 | $270k | 39,936 | May 27, 2026 |
| Mar 31, 2026 | ULTA Ulta Beauty, Inc. | AGrant or award Common Stock | +10,889 | $0.00 | $0 | 42,489 | Apr 2, 2026 |
| Mar 31, 2026 | ULTA Ulta Beauty, Inc. | AGrant or award Stock Option (right to buy)derivative | +37,070 | $0.00 | $0 | 37,070 | Apr 2, 2026 |
| Mar 31, 2026 | ULTA Ulta Beauty, Inc. | AGrant or award Stock Option (right to buy)derivative | +68,000 | $0.00 | $0 | 68,000 | Apr 2, 2026 |
| Mar 15, 2026 | ULTA Ulta Beauty, Inc. | FTax withholding Common Stock | -393 | $535.72 | $211k | 33,091 | Mar 17, 2026 |
| Mar 15, 2026 | ULTA Ulta Beauty, Inc. | FTax withholding Common Stock | -1,491 | $535.72 | $799k | 31,600 | Mar 17, 2026 |
| Feb 16, 2026 | PINS PINTEREST, INC. | AGrant or award Class A Common Stock | +25,940 | $0.00 | $0 | 25,940 | Feb 18, 2026 |
| Feb 12, 2026 | ULTA Ulta Beauty, Inc. | AGrant or award Common Stock | +3,416 | $0.00 | $0 | 33,484 | Feb 17, 2026 |
| Mar 31, 2025 | ULTA Ulta Beauty, Inc. | AGrant or award Common Stock | +13,076 | $0.00 | $0 | 30,068 | Apr 2, 2025 |
| Mar 31, 2025 | ULTA Ulta Beauty, Inc. | AGrant or award Stock Option (right to buy)derivative | +44,429 | $0.00 | $0 | 44,429 | Apr 2, 2025 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | MOption exercise Common Stock | +1,395 | $348.73 | $486k | 19,252 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | MOption exercise Common Stock | +5,518 | $174.45 | $963k | 24,770 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | MOption exercise Common Stock | +3,153 | $306.59 | $967k | 27,923 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | MOption exercise Common Stock | +3,521 | $395.84 | $1.4M | 31,444 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | SOpen-market sale Common Stock | -7,396 | $525.26 | $3.9M | 34,048 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | SOpen-market sale Common Stock | -8,359 | $526.24 | $4.4M | 15,689 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | SOpen-market sale Common Stock | -1,613 | $527.37 | $851k | 14,076 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | SOpen-market sale Common Stock | -3,424 | $528.61 | $1.8M | 10,652 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | SOpen-market sale Common Stock | -158 | $529.11 | $84k | 10,494 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | MOption exercise Stock Option (right to buy)derivative | -1,395 | $0.00 | $0 | 0 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | MOption exercise Stock Option (right to buy)derivative | -5,518 | $0.00 | $0 | 0 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | MOption exercise Stock Option (right to buy)derivative | -3,153 | $0.00 | $0 | 1,577 | Mar 21, 2024 |
| Mar 19, 2024 | ULTA Ulta Beauty, Inc. | MOption exercise Stock Option (right to buy)derivative | -3,521 | $0.00 | $0 | 3,522 | Mar 21, 2024 |
| Mar 15, 2024 | ULTA Ulta Beauty, Inc. | FTax withholding Common Stock | -424 | $535.98 | $227k | 20,826 | Mar 19, 2024 |
| Mar 15, 2024 | ULTA Ulta Beauty, Inc. | FTax withholding Common Stock | -2,969 | $535.98 | $1.6M | 17,857 | Mar 19, 2024 |
| Feb 19, 2024 | ULTA Ulta Beauty, Inc. | AGrant or award Common Stock | +6,762 | $0.00 | $0 | 21,250 | Feb 21, 2024 |
Questions about Kecia Steelman
Answered from the filings on this page, as of the latest one.
Is Kecia Steelman buying or selling?
In the last 12 months Kecia Steelman reported 0 open-market buys worth $0 and 1 open-market sell worth $1.1M on SEC Form 4; the latest was sold $1.1M of ULTA on Sep 17, 2026. Grants, option exercises and tax withholding are not counted.
How did Kecia Steelman's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and Kecia Steelman has 0.
Where does Kecia Steelman file Form 4?
Kecia Steelman has filed Form 4 at ULTA (Ulta Beauty, Inc.) as President and COO; PINS (PINTEREST, INC.). A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.