Kecia Steelman sold $1.1M of ULTA
President and CEO at Ulta Beauty, Inc.. 2,000 shares at an average of $545.88, traded Sep 17, 2026, filed Sep 21, 2026.
Score components
- +25RoleCEO
- +25Trade size$1.1M at market
- 0Share of holdings soldSold 4.7% of holdings
- +8Cluster2 insiders selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000897069-26-001790, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Sep 17, 2026 | SOpen-market sale Common Stock | -2,000 | $545.88 | $1.1M | 40,489 | 23 d ago |
Related signals
Other insiders at Ulta Beauty, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 37Weak | Ulta Beauty, Inc. | Lorna Nagler director | $322k 600 shares | -8% | |
| 32Weak | ULTAsell Ulta Beauty, Inc. | George R Mrkonic Jr director | $182k 383 shares | -14% | |
| 33Weak | ULTAsell Ulta Beauty, Inc. | George R Mrkonic Jr director | $244k 452 shares | -16% | |
| 33Weak | ULTAsell Ulta Beauty, Inc. | Mike C. Smith director | $264k 500 shares | -18% | |
| 20Weak | ULTAsell Ulta Beauty, Inc. | Jodi J Caro GC, Chief Risk & Compl. Ofc. | $333k 902 shares | -11% | |
| 28Weak | ULTAsell Ulta Beauty, Inc. | Jodi J Caro GC, Chief Risk & Compl. Ofc. | $253k 650 shares | -9% | |
| 48Moderate | Ulta Beauty, Inc. | Catherine Ann Halligan director | $263k 500 shares | -23% | |
| 60Notable | Ulta Beauty, Inc. | Anita Jane Ryan Chief Human Resources Officer | $1.6M 3,102 shares | -53% | |
| 65Notable | Ulta Beauty, Inc. | Kecia Steelman President and COO | $11M 20,950 shares | -51% | |
| 36Weak | Ulta Beauty, Inc. | Lorna Nagler director | $244k 500 shares | -7% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.