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sellWeak

Jodi J Caro sold $333k of ULTA

GC, Chief Risk & Compl. Ofc. at Ulta Beauty, Inc.. 902 shares at an average of $369.16, traded Apr 1, 2025, filed Apr 2, 2025.

Warning score
20
Value
$333k
902 shares
Holdings after
7,632
-11% from before
From 52-week low
+19%
low $314.47, close $373.91
From 52-week high
-16%
high $446.21, as of Apr 1, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $333k at market
    +15
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +3.5%, 3m +24.1%, 6m +45.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ULTAOct 12, 2026 · close 567.47
Since filing Apr 2, 2025: +48.4%SPY +40.1% · excess +8.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000897069-25-000744, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 1, 2025MOption exercise
Common Stock
+902$174.45$157k8,534Apr 2, 2025
Apr 1, 2025SOpen-market sale
Common Stock
-902$369.16$333k7,632Apr 2, 2025
Apr 1, 2025MOption exercise
Stock Option (right to buy)derivative
-902$0.00$0902Apr 2, 2025

Related signals

Other insiders at Ulta Beauty, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
58Moderate
ULTAsell 2
Ulta Beauty, Inc.
Kecia Steelman
President and CEO
$1.1M
2,000 shares
-5%
37Weak
ULTAsell 2
Ulta Beauty, Inc.
Lorna Nagler
director
$322k
600 shares
-8%
32Weak
ULTAsell
Ulta Beauty, Inc.
George R Mrkonic Jr
director
$182k
383 shares
-14%
33Weak
ULTAsell
Ulta Beauty, Inc.
George R Mrkonic Jr
director
$244k
452 shares
-16%
33Weak
ULTAsell
Ulta Beauty, Inc.
Mike C. Smith
director
$264k
500 shares
-18%
28Weak
ULTAsell
Ulta Beauty, Inc.
Jodi J Caro
GC, Chief Risk & Compl. Ofc.
$253k
650 shares
-9%
48Moderate
ULTAsell 3
Ulta Beauty, Inc.
Catherine Ann Halligan
director
$263k
500 shares
-23%
60Notable
ULTAsell 3
Ulta Beauty, Inc.
Anita Jane Ryan
Chief Human Resources Officer
$1.6M
3,102 shares
-53%
65Notable
ULTAsell 3
Ulta Beauty, Inc.
Kecia Steelman
President and COO
$11M
20,950 shares
-51%
36Weak
ULTAsell 2
Ulta Beauty, Inc.
Lorna Nagler
director
$244k
500 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jodi J Caro sold $333k of ULTA | InsiderTell