Mike C. Smith sold $264k of ULTA
director at Ulta Beauty, Inc.. 500 shares at an average of $528.43, traded Sep 4, 2025, filed Sep 8, 2025.
Score components
- +15RoleDirector
- +13Trade size$264k at market
- +5Share of holdings soldSold 18% of holdings
- 0ClusterNo other insider selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +8.8%, 3m +13.4%, 6m +23.5%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000897069-25-001442, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Sep 4, 2025 | SOpen-market sale Common Stock | -500 | $528.43 | $264k | 2,263 | Sep 8, 2025 |
Related signals
Other insiders at Ulta Beauty, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 58Moderate | Ulta Beauty, Inc. | Kecia Steelman President and CEO | $1.1M 2,000 shares | -5% | |
| 37Weak | Ulta Beauty, Inc. | Lorna Nagler director | $322k 600 shares | -8% | |
| 32Weak | ULTAsell Ulta Beauty, Inc. | George R Mrkonic Jr director | $182k 383 shares | -14% | |
| 33Weak | ULTAsell Ulta Beauty, Inc. | George R Mrkonic Jr director | $244k 452 shares | -16% | |
| 20Weak | ULTAsell Ulta Beauty, Inc. | Jodi J Caro GC, Chief Risk & Compl. Ofc. | $333k 902 shares | -11% | |
| 36Weak | Ulta Beauty, Inc. | Lorna Nagler director | $244k 500 shares | -7% | |
| 36Weak | Ulta Beauty, Inc. | Jodi J Caro GC, Chief Risk & Compl. Ofc. | $884k 1,804 shares | -24% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.