Kecia Steelman sold $11M of ULTA
President and COO at Ulta Beauty, Inc.. 20,950 shares at an average of $526.39, traded Mar 19, 2024, filed Mar 21, 2024.
Score components
- +20RolePresident
- +25Trade size$11.0M at market
- +20Share of holdings soldSold 51% of holdings
- +15Cluster3 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -21.0%, 3m -27.7%, 6m -23.0%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000897069-24-000734, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Mar 19, 2024 | MOption exercise Common Stock | +1,395 | $348.73 | $486k | 19,252 | Mar 21, 2024 |
| Mar 19, 2024 | MOption exercise Common Stock | +5,518 | $174.45 | $963k | 24,770 | Mar 21, 2024 |
| Mar 19, 2024 | MOption exercise Common Stock | +3,153 | $306.59 | $967k | 27,923 | Mar 21, 2024 |
| Mar 19, 2024 | MOption exercise Common Stock | +3,521 | $395.84 | $1.4M | 31,444 | Mar 21, 2024 |
| Mar 19, 2024 | SOpen-market sale Common Stock | -7,396 | $525.26 | $3.9M | 34,048 | Mar 21, 2024 |
| Mar 19, 2024 | SOpen-market sale Common Stock | -8,359 | $526.24 | $4.4M | 15,689 | Mar 21, 2024 |
| Mar 19, 2024 | SOpen-market sale Common Stock | -1,613 | $527.37 | $851k | 14,076 | Mar 21, 2024 |
| Mar 19, 2024 | SOpen-market sale Common Stock | -3,424 | $528.61 | $1.8M | 10,652 | Mar 21, 2024 |
| Mar 19, 2024 | SOpen-market sale Common Stock | -158 | $529.11 | $84k | 10,494 | Mar 21, 2024 |
| Mar 19, 2024 | MOption exercise Stock Option (right to buy)derivative | -1,395 | $0.00 | $0 | 0 | Mar 21, 2024 |
| Mar 19, 2024 | MOption exercise Stock Option (right to buy)derivative | -5,518 | $0.00 | $0 | 0 | Mar 21, 2024 |
| Mar 19, 2024 | MOption exercise Stock Option (right to buy)derivative | -3,153 | $0.00 | $0 | 1,577 | Mar 21, 2024 |
| Mar 19, 2024 | MOption exercise Stock Option (right to buy)derivative | -3,521 | $0.00 | $0 | 3,522 | Mar 21, 2024 |
Related signals
Other insiders at Ulta Beauty, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 58Moderate | Ulta Beauty, Inc. | Kecia Steelman President and CEO | $1.1M 2,000 shares | -5% | |
| 37Weak | Ulta Beauty, Inc. | Lorna Nagler director | $322k 600 shares | -8% | |
| 32Weak | ULTAsell Ulta Beauty, Inc. | George R Mrkonic Jr director | $182k 383 shares | -14% | |
| 33Weak | ULTAsell Ulta Beauty, Inc. | George R Mrkonic Jr director | $244k 452 shares | -16% | |
| 33Weak | ULTAsell Ulta Beauty, Inc. | Mike C. Smith director | $264k 500 shares | -18% | |
| 20Weak | ULTAsell Ulta Beauty, Inc. | Jodi J Caro GC, Chief Risk & Compl. Ofc. | $333k 902 shares | -11% | |
| 29Weak | Ulta Beauty, Inc. | Catherine Ann Halligan director | $39k 100 shares | -5% | |
| 36Weak | Ulta Beauty, Inc. | Jodi J Caro GC, Chief Risk & Compl. Ofc. | $253k 650 shares | -9% | |
| 31Weak | ULTAsell Ulta Beauty, Inc. | George R Mrkonic Jr director | $155k 397 shares | -17% | |
| 48Moderate | Ulta Beauty, Inc. | Catherine Ann Halligan director | $263k 500 shares | -23% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.