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Insider · CIK 0002006401

Diana Frost

officerdirector

Files at W (Wayfair Inc.), KHC (Kraft Heinz Co). First filing May 5, 2025, latest May 5, 2025.

Track record
Not enough history
Fewer than three past buys with six months of prices.
Median 6-month excess
-
after past buys, n = 0
Hit rate
-
past buys that beat the index over 6 months
Open-market trades
0 / 1
$0 bought, $17k sold

Where the trades landed

Last year at the company this insider has traded most, with each buy and sell on the bar it happened.

W: Wayfair Inc.

WOct 9, 2026 · close 105.74

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

This insider’s open-market buys and sells, scored.

ScoreCompanyValueHoldingsPrice contextFiled
20Weak
Wsell 410b5-1
Wayfair Inc.
$17k
527 shares
-29%+39% from low-41% from high

Transactions

Every row this insider has filed, newest first.

DateCompanyTransactionSharesPriceValueHoldings afterFiled
Nov 3, 2025W
Wayfair Inc.
FTax withholding
Class A Common Stock
-548$103.30$57k5,676Nov 5, 2025
Aug 1, 2025W
Wayfair Inc.
FTax withholding
Class A Common Stock
-548$65.22$36k6,224Aug 4, 2025
May 2, 2025W
Wayfair Inc.
SOpen-market sale
Class A Common Stock10b5-1
-527$32.54$17k1,297May 5, 2025
Mar 6, 2025W
Wayfair Inc.
AGrant or award
Class A Common Stock
+7,299$0.00$07,299Mar 7, 2025
Mar 1, 2025KHC
Kraft Heinz Co
AGrant or award
Common Stock
+19,255$0.00$066,106Mar 4, 2025
Mar 1, 2025KHC
Kraft Heinz Co
AGrant or award
Common Stock
+5,785$0.00$071,891Mar 4, 2025
Mar 1, 2025KHC
Kraft Heinz Co
AGrant or award
Common Stock
+1,592$30.71$49k73,483Mar 4, 2025
Mar 1, 2025KHC
Kraft Heinz Co
AGrant or award
Common Stock
+718$0.00$074,201Mar 4, 2025
Mar 1, 2025KHC
Kraft Heinz Co
AGrant or award
Common Stock
+5,817$0.00$080,018Mar 4, 2025
Mar 1, 2025KHC
Kraft Heinz Co
FTax withholding
Common Stock
-7,160$30.71$220k72,858Mar 4, 2025

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Diana Frost: insider trades and track record | InsiderTell