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NYSE · CIK 0001616707

W Wayfair Inc.

Insider trading from SEC Form 4. Last filing 7 d ago. Close $105.74 on Oct 9, 2026, +84% from the 52-week low and -11% from the high.

Last 90 days

Net insider value
-$16M
more sold than bought
Buys
0
$0 by 0 insiders
Sells
5
$16M by 4 insiders
Insiders on file
8
with a Form 4 at this company

Price and insider trades, last year

WOct 9, 2026 · close 105.74

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

Open-market buys and sells at Wayfair Inc., scored.

ScoreInsiderValueHoldingsPrice contextFiled
8WeakJon Blotner
Pres., Commercial & Operations
sell
$631k
6,056 shares
-5%+76% from low-15% from high
9WeakFiona Tan
Chief Technology Officer
sell
$715k
7,000 shares
-3%+77% from low-15% from high
40ModerateSteven Conine
Co-Founder
sell
$7.1M
69,000 shares
-19%+83% from low-12% from high
50ModerateNiraj Shah
Chief Executive Officer
sell
$7.1M
69,000 shares
-19%+83% from low-12% from high
31WeakJon Blotner
Pres., Commercial & Operations
sell
$698k
6,968 shares
-6%+74% from low-16% from high
25WeakSteven Conine
Co-Founder
sell
$7.4M
85,000 shares
-19%+253% from low-5% from high
45ModerateSteven Conine
Co-Founder
sell
$6.8M
85,000 shares
-16%+231% from low0% from high
30WeakSteven Conine
Co-Founder
sell
$16M
199,473 shares
-27%+226% from low0% from high
25WeakSteven Conine
Co-Founder
sell
$2.0M
25,527 shares
-15%+218% from low0% from high
38WeakSteven Conine
Co-Founder
sell
$3.4M
60,000 shares
-26%+134% from low-4% from high
30WeakJon Blotner
Pres., Commercial & Operations
sell
$782k
13,857 shares
-13%+121% from low-9% from high
26WeakSteven Conine
Co-Founder
sell
$392k
7,094 shares
-3%+134% from low-1% from high
45ModerateSteven Conine
Co-Founder
sell
$11M
202,906 shares
-46%+112% from low-10% from high
35WeakSteven Conine
Co-Founder
sell
$1.5M
30,000 shares
-6%+105% from low-13% from high
45ModerateNiraj Shah
Chief Executive Officer
sell
$1.5M
30,000 shares
-6%+105% from low-13% from high
24WeakFiona Tan
Chief Technology Officer
sell
$306k
6,347 shares
-8%+100% from low-15% from high
33WeakSteven Conine
Co-Founder
sell
$3.0M
73,095 shares
-13%+70% from low-28% from high
43ModerateNiraj Shah
Chief Executive Officer
sell
$2.9M
72,490 shares
-13%+70% from low-28% from high
19WeakSteven Conine
Co-Founder
sell
$90k
2,246 shares
-0%+60% from low-32% from high
29WeakNiraj Shah
Chief Executive Officer
sell
$90k
2,258 shares
-0%+60% from low-32% from high
29WeakSteven Conine
Co-Founder
sell
$587k
14,659 shares
-3%+64% from low-31% from high
40ModerateNiraj Shah
Chief Executive Officer
sell
$611k
15,252 shares
-3%+64% from low-31% from high
20WeakDiana Frost
director
sell
$17k
527 shares
-29%+39% from low-41% from high
10WeakAnke Schaferkordt
director
sell
$15k
461 shares
-3%+39% from low-41% from high
20WeakJon Blotner
Pres., Commercial & Operations
sell
$610k
19,257 shares
-20%+12% from low-41% from high
27WeakKate Gulliver
CFO and Chief Admin Officer
sell
$611k
19,296 shares
-12%+12% from low-41% from high
22WeakFiona Tan
Chief Technology Officer
sell
$761k
23,835 shares
-18%+12% from low-41% from high
20WeakSteven Conine
Co-Founder
sell
$1.4M
30,000 shares
-5%-
28WeakSteven Conine
Co-Founder
sell
$1.5M
30,000 shares
-5%-
23WeakJon Blotner
Pres., Commercial & Operations
sell
$243k
5,669 shares
-9%-
32WeakJon Blotner
Pres., Commercial & Operations
sell
$435k
9,487 shares
-13%-
36WeakKate Gulliver
CFO and Chief Admin Officer
sell
$539k
11,728 shares
-9%-
35WeakSteven Conine
Co-Founder
sell
$1.4M
30,000 shares
-5%-
45ModerateNiraj Shah
Chief Executive Officer
sell
$1.4M
30,000 shares
-5%-
22WeakThomas Netzer
Chief Operating Officer
sell
$53k
1,039 shares
-1%-
35WeakSteven Conine
Co-Founder
sell
$1.6M
30,000 shares
-5%-
45ModerateNiraj Shah
Chief Executive Officer
sell
$1.6M
30,000 shares
-5%-
33WeakSteven Conine
Co-Founder
sell
$1.3M
30,000 shares
-14%-
43ModerateNiraj Shah
Chief Executive Officer
sell
$1.3M
30,000 shares
-14%-
0WeakAnke Schaferkordt
director
sell
$16k
397 shares
-3%-
8WeakJon Blotner
Chief Commercial Officer
sell
$247k
4,600 shares
-8%-

Congressional trades

3 trades in W disclosed by members of Congress under the STOCK Act. All congressional trades.

MemberTradeAssetReported rangeTrade / filing dateSource
PurchaseW
Wayfair Inc. Class A Common Stock
$1,001 to $15kMay 11 / Jun 8
28 days after the trade
Clerk
PurchaseW
Wayfair Inc. Class A Common Stock
$1,001 to $15kMay 7 / Jun 8
32 days after the trade
Clerk
PurchaseW
Wayfair Inc. Class A Common Stock
$1,001 to $15kMay 1 / May 8
7 days after the trade
Clerk

Transactions

The last 100 rows filed, every code.

DateInsiderTransactionSharesPriceValueHoldings afterFiled
Oct 1, 2026Kate Gulliver
CFO and Chief Admin Officer
MOption exercise
Class A Common Stock
+392$0.00$0171,5827 d ago
Oct 1, 2026Fiona Tan
Chief Technology Officer
MOption exercise
Class A Common Stock10b5-1
+1,199$0.00$026,4797 d ago
Oct 1, 2026Jon Blotner
Pres., Commercial & Operations
MOption exercise
Class A Common Stock10b5-1
+327$0.00$0110,7037 d ago
Oct 1, 2026Jon Blotner
Pres., Commercial & Operations
MOption exercise
Class A Common Stock10b5-1
+182$0.00$0110,8857 d ago
Oct 1, 2026Kate Gulliver
CFO and Chief Admin Officer
MOption exercise
Class A Common Stock
+219$0.00$0171,8017 d ago
Oct 1, 2026Fiona Tan
Chief Technology Officer
MOption exercise
Class A Common Stock10b5-1
+27,073$0.00$053,5527 d ago
Oct 1, 2026Fiona Tan
Chief Technology Officer
FTax withholding
Class A Common Stock10b5-1
-14,357$101.37$1.5M39,1957 d ago
Oct 1, 2026Jon Blotner
Pres., Commercial & Operations
MOption exercise
Class A Common Stock10b5-1
+22,942$0.00$0133,8277 d ago
Oct 1, 2026Kate Gulliver
CFO and Chief Admin Officer
MOption exercise
Class A Common Stock
+428$0.00$0172,2297 d ago
Oct 1, 2026Jon Blotner
Pres., Commercial & Operations
FTax withholding
Class A Common Stock10b5-1
-11,340$101.37$1.1M122,4877 d ago
Oct 1, 2026Fiona Tan
Chief Technology Officer
SOpen-market sale
Class A Common Stockindirect: By Revocable Trust10b5-1
-7,000$102.18$715k204,6987 d ago
Oct 1, 2026Kate Gulliver
CFO and Chief Admin Officer
MOption exercise
Class A Common Stock
+22,429$0.00$0194,6587 d ago
Oct 1, 2026Fiona Tan
Chief Technology Officer
MOption exercise
Restricted Stock Unit ("RSU")derivative10b5-1
-1,199$0.00$02,3987 d ago
Oct 2, 2026Jon Blotner
Pres., Commercial & Operations
SOpen-market sale
Class A Common Stock10b5-1
-6,056$104.13$631k116,4317 d ago
Oct 1, 2026Kate Gulliver
CFO and Chief Admin Officer
FTax withholding
Class A Common Stock
-11,348$101.37$1.2M183,3107 d ago
Oct 1, 2026Fiona Tan
Chief Technology Officer
MOption exercise
Restricted Stock Unit ("RSU")derivative10b5-1
-27,073$0.00$054,1467 d ago
Oct 1, 2026Kate Gulliver
CFO and Chief Admin Officer
MOption exercise
Restricted Stock Unit ("RSU")derivative
-392$0.00$007 d ago
Oct 1, 2026Jon Blotner
Pres., Commercial & Operations
MOption exercise
Restricted Stock Units ("RSUs")derivative10b5-1
-327$0.00$007 d ago
Oct 1, 2026Kate Gulliver
CFO and Chief Admin Officer
MOption exercise
Restricted Stock Unit ("RSU")derivative
-219$0.00$04387 d ago
Oct 1, 2026Kate Gulliver
CFO and Chief Admin Officer
MOption exercise
Restricted Stock Units ("RSUs")derivative
-428$0.00$08567 d ago
Oct 1, 2026Jon Blotner
Pres., Commercial & Operations
MOption exercise
Restricted Stock Units ("RSUs")derivative10b5-1
-182$0.00$03657 d ago
Oct 1, 2026Jon Blotner
Pres., Commercial & Operations
MOption exercise
Restricted Stock Unit ("RSU")derivative10b5-1
-22,942$0.00$045,8847 d ago
Oct 1, 2026Kate Gulliver
CFO and Chief Admin Officer
MOption exercise
Restricted Stock Unit ("RSU")derivative
-22,429$0.00$044,8577 d ago
Sep 14, 2026Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-4,485$98.27$441k355,65226 d ago
Sep 14, 2026Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-4,517$98.32$444k355,55626 d ago
Sep 14, 2026Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-4,558$99.34$453k351,09426 d ago
Sep 14, 2026Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-4,896$99.42$487k350,66026 d ago
Sep 14, 2026Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-4,732$100.31$475k346,36226 d ago
Sep 14, 2026Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-4,801$100.39$482k345,85926 d ago
Sep 14, 2026Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-3,779$101.33$383k342,58326 d ago
Sep 14, 2026Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-3,525$101.43$358k342,33426 d ago
Sep 14, 2026Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-4,437$102.36$454k338,14626 d ago
Sep 14, 2026Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-4,102$102.40$420k338,23226 d ago
Sep 14, 2026Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-7,258$103.37$750k330,88826 d ago
Sep 14, 2026Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-7,654$103.39$791k330,57826 d ago
Sep 14, 2026Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-19,374$104.41$2.0M311,51426 d ago
Sep 14, 2026Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-19,159$104.42$2.0M311,41926 d ago
Sep 14, 2026Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-12,943$105.41$1.4M298,57126 d ago
Sep 14, 2026Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-12,808$105.40$1.3M298,61126 d ago
Sep 14, 2026Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-7,538$106.09$800k291,07326 d ago
Sep 14, 2026Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-7,434$106.09$789k291,13726 d ago
Sep 8, 2026Jon Blotner
Pres., Commercial & Operations
SOpen-market sale
Class A Common Stock10b5-1
-6,968$100.22$698k110,37632 d ago
Sep 22, 2025Jon Blotner
Pres., Commercial & Operations
AGrant or award
Restricted Stock Units ("RSUs")derivative
+26,145$0.00$026,145Sep 24, 2025
Sep 22, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-19,504$85.54$1.7M439,569Sep 24, 2025
Sep 22, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-35,401$86.74$3.1M404,168Sep 24, 2025
Sep 22, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-30,095$87.67$2.6M374,073Sep 24, 2025
Aug 20, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock
-5,117$78.52$402k538,956Aug 21, 2025
Aug 20, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock
-36,302$79.65$2.9M502,654Aug 21, 2025
Aug 20, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock
-32,099$80.39$2.6M470,555Aug 21, 2025
Aug 20, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock
-11,482$81.19$932k459,073Aug 21, 2025
Aug 13, 2025Steven Conine
Co-Founder
CConversion
Class A Common Stock10b5-1
+600,000$0.00$0743,546Aug 15, 2025
Aug 13, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-62,567$77.39$4.8M680,979Aug 15, 2025
Aug 13, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-89,238$78.59$7.0M591,741Aug 15, 2025
Aug 13, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-47,668$79.35$3.8M544,073Aug 15, 2025
Aug 13, 2025Steven Conine
Co-Founder
CConversion
Class B Common Stockderivative10b5-1
-600,000$0.00$09,873,304Aug 15, 2025
Aug 6, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-7,775$77.02$599k161,298Aug 8, 2025
Aug 7, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-17,752$77.29$1.4M143,546Aug 8, 2025
Jul 21, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-25,909$55.70$1.4M203,164Jul 23, 2025
Jul 21, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-33,891$56.26$1.9M169,273Jul 23, 2025
Jul 21, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-200$57.27$11k169,073Jul 23, 2025
Jul 15, 2025Jon Blotner
Pres., Commercial & Operations
SOpen-market sale
Class A Common Stock10b5-1
-13,857$56.45$782k91,263Jul 17, 2025
Jul 2, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-1,662$53.49$89k234,505Jul 7, 2025
Jul 2, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-1,244$54.65$68k233,261Jul 7, 2025
Jul 2, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-3,570$56.00$200k229,691Jul 7, 2025
Jul 2, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-618$56.40$35k229,073Jul 7, 2025
Jul 1, 2025Jon Blotner
Pres., Commercial & Operations
MOption exercise
Class A Common Stock
+167$0.00$078,475Jul 2, 2025
Jun 30, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-21,963$52.01$1.1M417,110Jul 2, 2025
Jul 1, 2025Jon Blotner
Pres., Commercial & Operations
MOption exercise
Class A Common Stock
+262$0.00$078,737Jul 2, 2025
Jul 1, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-142,870$52.38$7.5M274,240Jul 2, 2025
Jul 1, 2025Jon Blotner
Pres., Commercial & Operations
MOption exercise
Class A Common Stock
+180$0.00$078,917Jul 2, 2025
Jul 1, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-38,073$53.36$2.0M236,167Jul 2, 2025
Jul 1, 2025Jon Blotner
Pres., Commercial & Operations
MOption exercise
Class A Common Stock
+51,305$0.00$0130,222Jul 2, 2025
Jul 1, 2025Jon Blotner
Pres., Commercial & Operations
FTax withholding
Class A Common Stock
-25,102$51.99$1.3M105,120Jul 2, 2025
Jul 1, 2025Jon Blotner
Pres., Commercial & Operations
MOption exercise
Restricted Stock Units ("RSUs")derivative
-167$0.00$0168Jul 2, 2025
Jul 1, 2025Jon Blotner
Pres., Commercial & Operations
MOption exercise
Restricted Stock Units ("RSUs")derivative
-262$0.00$01,569Jul 2, 2025
Jul 1, 2025Jon Blotner
Pres., Commercial & Operations
MOption exercise
Restricted Stock Units ("RSUs")derivative
-180$0.00$01,272Jul 2, 2025
Jul 1, 2025Jon Blotner
Pres., Commercial & Operations
MOption exercise
Restricted Stock Unit ("RSU")derivative
-51,305$0.00$00Jul 2, 2025
Jun 20, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-28,500$49.40$1.4M440,573Jun 23, 2025
Jun 20, 2025Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-29,078$49.41$1.4M440,059Jun 23, 2025
Jun 20, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-1,500$49.99$75k439,073Jun 23, 2025
Jun 20, 2025Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-922$49.99$46k439,137Jun 23, 2025
Jun 19, 2025Jon Blotner
Pres., Commercial & Operations
AGrant or award
Restricted Stock Unit ("RSU")derivative
+51,305$0.00$051,305Jun 20, 2025
Jun 19, 2025Kate Gulliver
CFO and Chief Admin Officer
AGrant or award
Restricted Stock Unit ("RSU")derivative
+50,604$0.00$050,604Jun 20, 2025
Jun 19, 2025Fiona Tan
Chief Technology Officer
AGrant or award
Restricted Stock Unit ("RSU")derivative
+60,990$0.00$060,990Jun 20, 2025
Jun 16, 2025Fiona Tan
Chief Technology Officer
SOpen-market sale
Class A Common Stockindirect: By Revocable Trust10b5-1
-3,133$47.39$148k74,105Jun 18, 2025
Jun 17, 2025Fiona Tan
Chief Technology Officer
SOpen-market sale
Class A Common Stockindirect: By Revocable Trust10b5-1
-3,214$49.00$157k70,891Jun 18, 2025
May 27, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-72,939$40.40$2.9M469,229May 28, 2025
May 27, 2025Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-72,460$40.39$2.9M469,167May 28, 2025
May 27, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-156$41.01$6,398469,073May 28, 2025
May 27, 2025Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-30$41.00$1,230469,137May 28, 2025
May 14, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-2,246$40.01$90k542,168May 16, 2025
May 14, 2025Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-2,258$40.01$90k541,627May 16, 2025
May 12, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-9,798$40.02$392k549,275May 14, 2025
May 12, 2025Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-9,527$40.04$381k549,610May 14, 2025
May 13, 2025Steven Conine
Co-Founder
SOpen-market sale
Class A Common Stock10b5-1
-4,861$40.12$195k544,414May 14, 2025
May 13, 2025Niraj Shah
Chief Executive Officer
SOpen-market sale
Class A Common Stock10b5-1
-5,725$40.10$230k543,885May 14, 2025
May 2, 2025Diana Frost
director
SOpen-market sale
Class A Common Stock10b5-1
-527$32.54$17k1,297May 5, 2025
May 2, 2025Anke Schaferkordt
director
SOpen-market sale
Class A Common Stock10b5-1
-461$32.59$15k14,689May 5, 2025
Apr 1, 2025Kate Gulliver
CFO and Chief Admin Officer
MOption exercise
Class A Common Stock10b5-1
+335$0.00$0124,545Apr 2, 2025
Apr 1, 2025Jon Blotner
Pres., Commercial & Operations
MOption exercise
Class A Common Stock10b5-1
+168$0.00$058,067Apr 2, 2025

Insiders

Everyone who has filed a Form 4 here.

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

W insider trading: Wayfair Inc. | InsiderTell