Kate Gulliver sold $3.9M of W
CFO and Chief Admin Officer at Wayfair Inc.. 36,497 shares at an average of $106.50, traded Jan 2, 2026, filed Jan 5, 2026.
Score components
- +22RoleCFO
- +25Trade size$3.9M at market
- +5Share of holdings soldSold 20% of holdings
- +15Cluster5 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -13.7%, 3m -31.7%, 6m -11.6%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001616707-26-000002, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jan 1, 2026 | MOption exercise Class A Common Stock10b5-1 | +391 | $0.00 | $0 | 175,888 | Jan 5, 2026 |
| Jan 1, 2026 | MOption exercise Class A Common Stock10b5-1 | +217 | $0.00 | $0 | 176,105 | Jan 5, 2026 |
| Jan 1, 2026 | MOption exercise Class A Common Stock10b5-1 | +584 | $0.00 | $0 | 176,689 | Jan 5, 2026 |
| Jan 1, 2026 | MOption exercise Class A Common Stock10b5-1 | +18,001 | $0.00 | $0 | 194,690 | Jan 5, 2026 |
| Jan 1, 2026 | FTax withholding Class A Common Stock10b5-1 | -8,955 | $106.56 | $954k | 185,735 | Jan 5, 2026 |
| Jan 2, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -36,497 | $106.50 | $3.9M | 149,238 | Jan 5, 2026 |
| Jan 1, 2026 | MOption exercise Restricted Stock Unit ("RSU")derivative10b5-1 | -391 | $0.00 | $0 | 1,176 | Jan 5, 2026 |
| Jan 1, 2026 | MOption exercise Restricted Stock Unit ("RSU")derivative10b5-1 | -217 | $0.00 | $0 | 1,092 | Jan 5, 2026 |
| Jan 1, 2026 | MOption exercise Restricted Stock Units ("RSUs")derivative10b5-1 | -584 | $0.00 | $0 | 2,296 | Jan 5, 2026 |
| Jan 1, 2026 | MOption exercise Restricted Stock Unit ("RSU")derivative10b5-1 | -18,001 | $0.00 | $0 | 0 | Jan 5, 2026 |
Related signals
Other insiders at Wayfair Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 8Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $631k 6,056 shares | -5% | |
| 9Weak | Wayfair Inc. | Fiona Tan Chief Technology Officer | $715k 7,000 shares | -3% | |
| 40Moderate | Wayfair Inc. | Steven Conine Co-Founder | $7.1M 69,000 shares | -19% | |
| 50Moderate | Wayfair Inc. | Niraj Shah Chief Executive Officer | $7.1M 69,000 shares | -19% | |
| 31Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $698k 6,968 shares | -6% | |
| 33Weak | Wayfair Inc. | Steven Conine Co-Founder | $7.1M 69,000 shares | -16% | |
| 43Moderate | Wayfair Inc. | Niraj Shah Chief Executive Officer | $7.1M 69,000 shares | -16% | |
| 0Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $571k 5,925 shares | -5% | |
| 33Weak | Wayfair Inc. | Steven Conine Co-Founder | $9.3M 120,000 shares | -22% | |
| 43Moderate | Wayfair Inc. | Niraj Shah Chief Executive Officer | $9.3M 120,000 shares | -22% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.