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sellWeak10b5-1 plan

Jon Blotner sold $571k of W

Pres., Commercial & Operations at Wayfair Inc.. 5,925 shares at an average of $96.29, traded Jul 2, 2026, filed Jul 6, 2026.

Warning score
0
Value
$571k
5,925 shares
Holdings after
117,344
-5% from before
From 52-week low
+77%
low $53.37, close $94.50
From 52-week high
-21%
high $119.05, as of Jul 2, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $571k at market
    +19
  • Share of holdings sold
    Sold 4.8% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Jul 6, 2026: +13.5%SPY +3.8% · excess +9.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001616707-26-000127, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 1, 2026MOption exercise
Class A Common Stock10b5-1
+326$0.00$0111,484Jul 6, 2026
Jul 1, 2026MOption exercise
Class A Common Stock10b5-1
+182$0.00$0111,666Jul 6, 2026
Jul 1, 2026MOption exercise
Class A Common Stock10b5-1
+22,942$0.00$0134,608Jul 6, 2026
Jul 1, 2026FTax withholding
Class A Common Stock10b5-1
-11,339$95.14$1.1M123,269Jul 6, 2026
Jul 2, 2026SOpen-market sale
Class A Common Stock10b5-1
-5,925$96.29$571k117,344Jul 6, 2026
Jul 1, 2026MOption exercise
Restricted Stock Units ("RSUs")derivative10b5-1
-326$0.00$0327Jul 6, 2026
Jul 1, 2026MOption exercise
Restricted Stock Units ("RSUs")derivative10b5-1
-182$0.00$0547Jul 6, 2026
Jul 1, 2026MOption exercise
Restricted Stock Units ("RSUs")derivative10b5-1
-22,942$0.00$068,826Jul 6, 2026

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-16%
43Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-16%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$9.3M
120,000 shares
-22%
43Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$9.3M
120,000 shares
-22%
10Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$346k
4,790 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jon Blotner sold $571k of W | InsiderTell