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sellModerate cluster of 210b5-1 plan

Niraj Shah sold $9.3M of W

Chief Executive Officer at Wayfair Inc.. 120,000 shares at an average of $77.55, traded Apr 23, 2026, filed Apr 27, 2026.

Warning score
43
Value
$9.3M
120,000 shares
Holdings after
429,137
-22% from before
From 52-week low
+172%
low $28.27, close $76.94
From 52-week high
-35%
high $119.05, as of Apr 23, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $9.3M at market
    +25
  • Share of holdings sold
    Sold 22% of holdings
    +5
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Apr 27, 2026: +39.6%SPY +9.3% · excess +30.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001616707-26-000099, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 23, 2026SOpen-market sale
Class A Common Stock10b5-1
-16,716$76.37$1.3M532,421Apr 27, 2026
Apr 23, 2026SOpen-market sale
Class A Common Stock10b5-1
-53,136$77.24$4.1M479,285Apr 27, 2026
Apr 23, 2026SOpen-market sale
Class A Common Stock10b5-1
-39,477$78.10$3.1M439,808Apr 27, 2026
Apr 23, 2026SOpen-market sale
Class A Common Stock10b5-1
-3,785$79.08$299k436,023Apr 27, 2026
Apr 23, 2026SOpen-market sale
Class A Common Stock10b5-1
-749$79.85$60k435,274Apr 27, 2026
Apr 24, 2026SOpen-market sale
Class A Common Stock10b5-1
-600$77.69$47k434,674Apr 27, 2026
Apr 24, 2026SOpen-market sale
Class A Common Stock10b5-1
-5,137$78.66$404k429,537Apr 27, 2026
Apr 24, 2026SOpen-market sale
Class A Common Stock10b5-1
-400$79.47$32k429,137Apr 27, 2026

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-16%
43Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-16%
0Weak
Wsell10b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$571k
5,925 shares
-5%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$9.3M
120,000 shares
-22%
10Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$346k
4,790 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Niraj Shah sold $9.3M of W | InsiderTell