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sellWeak cluster of 210b5-1 plan

Jon Blotner sold $631k of W

Pres., Commercial & Operations at Wayfair Inc.. 6,056 shares at an average of $104.13, traded Oct 2, 2026, filed Oct 5, 2026.

Warning score
8
Value
$631k
6,056 shares
Holdings after
116,431
-5% from before
From 52-week low
+76%
low $57.40, close $101.25
From 52-week high
-15%
high $119.05, as of Oct 2, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $631k at market
    +20
  • Share of holdings sold
    Sold 4.9% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Oct 5, 2026: -0.3%SPY +0.5% · excess -0.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001616707-26-000166, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 1, 2026MOption exercise
Class A Common Stock10b5-1
+327$0.00$0110,7037 d ago
Oct 1, 2026MOption exercise
Class A Common Stock10b5-1
+182$0.00$0110,8857 d ago
Oct 1, 2026MOption exercise
Class A Common Stock10b5-1
+22,942$0.00$0133,8277 d ago
Oct 1, 2026FTax withholding
Class A Common Stock10b5-1
-11,340$101.37$1.1M122,4877 d ago
Oct 2, 2026SOpen-market sale
Class A Common Stock10b5-1
-6,056$104.13$631k116,4317 d ago
Oct 1, 2026MOption exercise
Restricted Stock Units ("RSUs")derivative10b5-1
-327$0.00$007 d ago
Oct 1, 2026MOption exercise
Restricted Stock Units ("RSUs")derivative10b5-1
-182$0.00$03657 d ago
Oct 1, 2026MOption exercise
Restricted Stock Unit ("RSU")derivative10b5-1
-22,942$0.00$045,8847 d ago

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
38Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$15M
150,000 shares
-25%
48Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$15M
150,000 shares
-25%
40Moderate
Wsell 410b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$16M
150,000 shares
-17%
50Moderate
Wsell 410b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$16M
150,000 shares
-17%
27Weak
Wsell 510b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$439k
4,061 shares
-4%
29Weak
Wsell 510b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$602k
5,441 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jon Blotner sold $631k of W | InsiderTell