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sellModerate cluster of 310b5-1 plan

Steven Conine sold $7.1M of W

Co-Founder at Wayfair Inc.. 69,000 shares at an average of $103.36, traded Sep 14, 2026, filed Sep 16, 2026.

Warning score
40
Value
$7.1M
69,000 shares
Holdings after
291,073
-19% from before
From 52-week low
+83%
low $57.40, close $104.79
From 52-week high
-12%
high $119.05, as of Sep 14, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $7.1M at market
    +25
  • Share of holdings sold
    Sold 19% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Sep 16, 2026: +2.4%SPY +3.5% · excess -1.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001616707-26-000164, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-4,517$98.32$444k355,55626 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-4,896$99.42$487k350,66026 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-4,801$100.39$482k345,85926 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-3,525$101.43$358k342,33426 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-4,102$102.40$420k338,23226 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-7,654$103.39$791k330,57826 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-19,159$104.42$2.0M311,41926 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-12,808$105.40$1.3M298,61126 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-7,538$106.09$800k291,07326 d ago

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
30Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$15M
150,000 shares
-25%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$16M
150,000 shares
-17%
27Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$439k
4,061 shares
-4%
42Moderate
Wsell 310b5-1
Wayfair Inc.
Kate Gulliver
CFO and Chief Admin Officer
$982k
9,612 shares
-5%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$3.2M
30,000 shares
-18%
38Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$9.9M
120,000 shares
-42%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steven Conine sold $7.1M of W | InsiderTell