Skip to content
sellModerate cluster of 310b5-1 plan

Niraj Shah sold $7.1M of W

Chief Executive Officer at Wayfair Inc.. 69,000 shares at an average of $103.35, traded Sep 14, 2026, filed Sep 16, 2026.

Warning score
50
Value
$7.1M
69,000 shares
Holdings after
291,137
-19% from before
From 52-week low
+83%
low $57.40, close $104.79
From 52-week high
-12%
high $119.05, as of Sep 14, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $7.1M at market
    +25
  • Share of holdings sold
    Sold 19% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Sep 16, 2026: +2.4%SPY +3.5% · excess -1.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001616707-26-000162, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-4,485$98.27$441k355,65226 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-4,558$99.34$453k351,09426 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-4,732$100.31$475k346,36226 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-3,779$101.33$383k342,58326 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-4,437$102.36$454k338,14626 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-7,258$103.37$750k330,88826 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-19,374$104.41$2.0M311,51426 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-12,943$105.41$1.4M298,57126 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-7,434$106.09$789k291,13726 d ago

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
25Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.4M
85,000 shares
-19%
45Moderate
Wsell
Wayfair Inc.
Steven Conine
Co-Founder
$6.8M
85,000 shares
-16%
30Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$16M
199,473 shares
-27%
25Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$2.0M
25,527 shares
-15%
38Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$3.4M
60,000 shares
-26%
30Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$782k
13,857 shares
-13%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Niraj Shah sold $7.1M of W | InsiderTell