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sellWeak cluster of 510b5-1 plan

Jon Blotner sold $439k of W

Pres., Commercial & Operations at Wayfair Inc.. 4,061 shares at an average of $108.15, traded Nov 10, 2025, filed Nov 12, 2025.

Warning score
27
Value
$439k
4,061 shares
Holdings after
101,019
-4% from before
From 52-week low
+366%
low $24.14, close $112.50
From 52-week high
0%
high $112.50, as of Nov 10, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $439k at market
    +17
  • Share of holdings sold
    Sold 3.9% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -12.9%, 3m -21.2%, 6m -46.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Nov 12, 2025: -5.4%SPY +15.1% · excess -20.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001616707-25-000143, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 10, 2025SOpen-market sale
Class A Common Stock10b5-1
-410$110.00$45k104,670Nov 12, 2025
Nov 10, 2025SOpen-market sale
Class A Common Stock10b5-1
-3,651$107.94$394k101,019Nov 12, 2025
Nov 10, 2025GGift
Class A Common Stock10b5-1
-163$0.00$0100,856Nov 12, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-16%
43Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-16%
0Weak
Wsell10b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$571k
5,925 shares
-5%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$9.3M
120,000 shares
-22%
43Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$9.3M
120,000 shares
-22%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jon Blotner sold $439k of W | InsiderTell