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sellModerate cluster of 410b5-1 plan

Niraj Shah sold $16M of W

Chief Executive Officer at Wayfair Inc.. 150,000 shares at an average of $105.91, traded Nov 24, 2025, filed Nov 26, 2025.

Warning score
50
Value
$16M
150,000 shares
Holdings after
729,137
-17% from before
From 52-week low
+336%
low $24.14, close $105.20
From 52-week high
-6%
high $112.50, as of Nov 24, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $15.9M at market
    +25
  • Share of holdings sold
    Sold 17% of holdings
    +5
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -9.2%, 3m -32.7%, 6m -35.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 13, 2026 · close 107.99
Since filing Nov 26, 2025: -4.1%SPY +15.7% · excess -19.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001620093-25-000042, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 24, 2025CConversion
Class A Common Stock10b5-1
+740,000$0.00$0879,137Nov 26, 2025
Nov 24, 2025SOpen-market sale
Class A Common Stock10b5-1
-38,971$105.21$4.1M840,166Nov 26, 2025
Nov 24, 2025SOpen-market sale
Class A Common Stock10b5-1
-80,355$105.85$8.5M759,811Nov 26, 2025
Nov 24, 2025SOpen-market sale
Class A Common Stock10b5-1
-28,546$106.93$3.1M731,265Nov 26, 2025
Nov 24, 2025SOpen-market sale
Class A Common Stock10b5-1
-2,128$107.63$229k729,137Nov 26, 2025
Nov 24, 2025GGift
Class A Common Stock10b5-1
-110,000$0.00$0619,137Nov 26, 2025
Nov 24, 2025GGift
Class A Common Stock10b5-1
-30,000$0.00$0589,137Nov 26, 2025
Nov 24, 2025CConversion
Class B Common Stockderivative10b5-1
-740,000$0.00$09,134,496Nov 26, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 21, 2026
Wsell 410b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.3M
69,000 shares
-24%
Pro nowfree Oct 21, 2026
Wsell 410b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.3M
69,000 shares
-24%
15Weak
Wsell 410b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
16Weak
Wsell 410b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-16%
43Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-16%
0Weak
Wsell10b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$571k
5,925 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Niraj Shah sold $16M of W | InsiderTell