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sellModerate cluster of 410b5-1 plan

Niraj Shah sold $15M of W

Chief Executive Officer at Wayfair Inc.. 150,000 shares at an average of $100.68, traded Dec 23, 2025, filed Dec 29, 2025.

Warning score
55
Value
$15M
150,000 shares
Holdings after
439,137
-25% from before
From 52-week low
+321%
low $24.14, close $101.60
From 52-week high
-10%
high $112.55, as of Dec 23, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $15.1M at market
    +25
  • Share of holdings sold
    Sold 25% of holdings
    +10
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +6.5%, 3m -31.8%, 6m -6.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 13, 2026 · close 107.99
Since filing Dec 29, 2025: +5.8%SPY +14.0% · excess -8.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001616707-25-000163, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-4,536$98.11$445k584,601Dec 29, 2025
Dec 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-19,904$99.28$2.0M564,697Dec 29, 2025
Dec 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-58,648$100.10$5.9M506,049Dec 29, 2025
Dec 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-32,096$101.31$3.3M473,953Dec 29, 2025
Dec 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-4,816$101.64$489k469,137Dec 29, 2025
Dec 26, 2025SOpen-market sale
Class A Common Stock10b5-1
-30,000$102.32$3.1M439,137Dec 29, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-16%
43Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-16%
0Weak
Wsell10b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$571k
5,925 shares
-5%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$9.3M
120,000 shares
-22%
43Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$9.3M
120,000 shares
-22%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Niraj Shah sold $15M of W | InsiderTell