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sellModerate cluster of 410b5-1 plan

Steven Conine sold $9.9M of W

Co-Founder at Wayfair Inc.. 120,000 shares at an average of $82.17, traded Oct 23, 2025, filed Oct 24, 2025.

Warning score
45
Value
$9.9M
120,000 shares
Holdings after
169,073
-42% from before
From 52-week low
+244%
low $24.14, close $83.12
From 52-week high
-8%
high $90.17, as of Oct 23, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $9.9M at market
    +25
  • Share of holdings sold
    Sold 42% of holdings
    +10
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +26.4%, 3m +32.1%, 6m -5.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 13, 2026 · close 107.99
Since filing Oct 24, 2025: +30.0%SPY +16.1% · excess +13.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001616707-25-000121, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-34,304$80.98$2.8M254,769Oct 24, 2025
Oct 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-26,403$81.77$2.2M228,366Oct 24, 2025
Oct 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-52,212$82.97$4.3M176,154Oct 24, 2025
Oct 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-7,081$83.54$592k169,073Oct 24, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-16%
43Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-16%
0Weak
Wsell10b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$571k
5,925 shares
-5%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$9.3M
120,000 shares
-22%
43Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$9.3M
120,000 shares
-22%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steven Conine sold $9.9M of W | InsiderTell