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sellModerate cluster of 510b5-1 plan

Steven Conine sold $3.2M of W

Co-Founder at Wayfair Inc.. 30,000 shares at an average of $105.09, traded Oct 28, 2025, filed Oct 29, 2025.

Warning score
40
Value
$3.2M
30,000 shares
Holdings after
139,073
-18% from before
From 52-week low
+341%
low $24.14, close $106.52
From 52-week high
0%
high $106.52, as of Oct 28, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $3.2M at market
    +25
  • Share of holdings sold
    Sold 18% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Oct 29, 2025: +2.0%SPY +14.5% · excess -12.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001620052-25-000040, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-4,642$102.47$476k164,431Oct 29, 2025
Oct 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-6,037$103.51$625k158,394Oct 29, 2025
Oct 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-2,674$104.67$280k155,720Oct 29, 2025
Oct 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-5,494$105.66$580k150,226Oct 29, 2025
Oct 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-8,171$106.58$871k142,055Oct 29, 2025
Oct 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-2,583$107.51$278k139,472Oct 29, 2025
Oct 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-399$108.28$43k139,073Oct 29, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
13Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$529k
4,997 shares
-4%
45Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$15M
150,000 shares
-25%
55Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$15M
150,000 shares
-25%
40Moderate
Wsell 410b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$16M
150,000 shares
-17%
50Moderate
Wsell 410b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$16M
150,000 shares
-17%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steven Conine sold $3.2M of W | InsiderTell