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sellModerate cluster of 210b5-1 plan

Niraj Shah sold $6.8M of W

Chief Executive Officer at Wayfair Inc.. 85,000 shares at an average of $80.07, traded Aug 20, 2025, filed Sep 4, 2025.

Warning score
43
Value
$6.8M
85,000 shares
Holdings after
459,137
-16% from before
From 52-week low
+231%
low $24.14, close $79.96
From 52-week high
0%
high $79.96, as of Aug 20, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $6.8M at market
    +25
  • Share of holdings sold
    Sold 16% of holdings
    +5
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Sep 4, 2025: +27.7%SPY +21.6% · excess +6.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001616707-25-000084, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 20, 2025SOpen-market sale
Class A Common Stock10b5-1
-5,126$78.51$402k539,011Sep 4, 2025
Aug 20, 2025SOpen-market sale
Class A Common Stock10b5-1
-36,598$79.66$2.9M502,413Sep 4, 2025
Aug 20, 2025SOpen-market sale
Class A Common Stock10b5-1
-31,810$80.39$2.6M470,603Sep 4, 2025
Aug 20, 2025SOpen-market sale
Class A Common Stock10b5-1
-11,466$81.20$931k459,137Sep 4, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
30Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$15M
150,000 shares
-25%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$16M
150,000 shares
-17%
20Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$439k
4,061 shares
-4%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$3.2M
30,000 shares
-18%
30Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$9.9M
120,000 shares
-42%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Niraj Shah sold $6.8M of W | InsiderTell