Skip to content
sellModerate cluster of 410b5-1 plan

Steven Conine sold $15M of W

Co-Founder at Wayfair Inc.. 150,000 shares at an average of $100.69, traded Dec 23, 2025, filed Dec 29, 2025.

Warning score
45
Value
$15M
150,000 shares
Holdings after
439,073
-25% from before
From 52-week low
+321%
low $24.14, close $101.60
From 52-week high
-10%
high $112.55, as of Dec 23, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $15.1M at market
    +25
  • Share of holdings sold
    Sold 25% of holdings
    +10
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Dec 29, 2025: +3.6%SPY +14.1% · excess -10.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001616707-25-000165, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-4,554$98.07$447k584,519Dec 29, 2025
Dec 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-18,753$99.26$1.9M565,766Dec 29, 2025
Dec 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-59,680$100.10$6.0M506,086Dec 29, 2025
Dec 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-30,818$101.29$3.1M475,268Dec 29, 2025
Dec 23, 2025SOpen-market sale
Class A Common Stock10b5-1
-6,195$101.63$630k469,073Dec 29, 2025
Dec 26, 2025SOpen-market sale
Class A Common Stock10b5-1
-30,000$102.33$3.1M439,073Dec 29, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
30Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$818k
10,394 shares
-17%
41Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$835k
10,611 shares
-18%
48Moderate
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$8.5M
109,606 shares
-65%
58Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$8.4M
109,389 shares
-65%
33Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$2.1M
26,950 shares
-14%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steven Conine sold $15M of W | InsiderTell