Kate Gulliver sold $982k of W
CFO and Chief Admin Officer at Wayfair Inc.. 9,612 shares at an average of $102.20, traded Nov 4, 2025, filed Nov 6, 2025.
Score components
- +22RoleCFO
- +25Trade size$982k at market
- 0Share of holdings soldSold 5.2% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001616707-25-000131, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Nov 4, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -9,612 | $102.20 | $982k | 175,497 | Nov 6, 2025 |
Related signals
Other insiders at Wayfair Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 8Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $631k 6,056 shares | -5% | |
| 9Weak | Wayfair Inc. | Fiona Tan Chief Technology Officer | $715k 7,000 shares | -3% | |
| 40Moderate | Wayfair Inc. | Steven Conine Co-Founder | $7.1M 69,000 shares | -19% | |
| 50Moderate | Wayfair Inc. | Niraj Shah Chief Executive Officer | $7.1M 69,000 shares | -19% | |
| 31Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $698k 6,968 shares | -6% | |
| 22Weak | Wayfair Inc. | Steven Conine Co-Founder | $818k 10,394 shares | -17% | |
| 40Moderate | Wayfair Inc. | Steven Conine Co-Founder | $8.5M 109,606 shares | -65% | |
| 25Weak | Wayfair Inc. | Steven Conine Co-Founder | $2.1M 26,950 shares | -14% | |
| 30Weak | Wayfair Inc. | Steven Conine Co-Founder | $6.9M 93,050 shares | -32% | |
| 30Weak | Wayfair Inc. | Steven Conine Co-Founder | $16M 150,000 shares | -34% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.