Diana Frost sold $17k of W
director at Wayfair Inc.. 527 shares at an average of $32.54, traded May 2, 2025, filed May 5, 2025.
Score components
- +15RoleDirector
- 0Trade size$17k at market
- +10Share of holdings soldSold 29% of holdings
- +15Cluster4 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001628280-25-022372, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| May 2, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -527 | $32.54 | $17k | 1,297 | May 5, 2025 |
Related signals
Other insiders at Wayfair Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 8Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $631k 6,056 shares | -5% | |
| 9Weak | Wayfair Inc. | Fiona Tan Chief Technology Officer | $715k 7,000 shares | -3% | |
| 40Moderate | Wayfair Inc. | Steven Conine Co-Founder | $7.1M 69,000 shares | -19% | |
| 50Moderate | Wayfair Inc. | Niraj Shah Chief Executive Officer | $7.1M 69,000 shares | -19% | |
| 31Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $698k 6,968 shares | -6% | |
| 13Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $529k 4,997 shares | -4% | |
| 45Moderate | Wayfair Inc. | Steven Conine Co-Founder | $15M 150,000 shares | -25% | |
| 55Moderate | Wayfair Inc. | Niraj Shah Chief Executive Officer | $15M 150,000 shares | -25% | |
| 40Moderate | Wayfair Inc. | Steven Conine Co-Founder | $16M 150,000 shares | -17% | |
| 50Moderate | Wayfair Inc. | Niraj Shah Chief Executive Officer | $16M 150,000 shares | -17% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.