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sellWeak

Janet L Rolle sold $108k of BZFD

director at BuzzFeed, Inc.. 30,801 shares at an average of $3.50, traded Dec 13, 2024, filed Dec 17, 2024.

Warning score
30
Value
$108k
30,801 shares
Holdings after
122,904
-20% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $108k at market
    +10
  • Share of holdings sold
    Sold 20% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -6.8%, 3m -30.5%, 6m -32.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BZFDOct 9, 2026 · close 1.19
Since filing Dec 17, 2024: -61.4%SPY +31.8% · excess -93.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001828972-24-000253, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 13, 2024SOpen-market sale
Class A Common Stock
-30,801$3.50$108k122,904Dec 17, 2024

Related signals

Other insiders at BuzzFeed, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
53Moderate
BZFDbuy 4
BuzzFeed, Inc.
Eric Gould
director
$48k
33,000 shares
-
46Moderate
BZFDbuy 4
BuzzFeed, Inc.
Chris Malone
director
$25k
17,361 shares
-
46Moderate
BZFDbuy 4
BuzzFeed, Inc.
Sydnie Karras
director
$24k
17,000 shares
-
51Moderate
BZFDbuy 4
BuzzFeed, Inc.
Terence Hill
director
$30k
20,833 shares
-
42Moderate
BZFDsell 3
BuzzFeed, Inc.
Janet L Rolle
director
$48k
23,907 shares
-18%
60Notable
BZFDsell 3
BuzzFeed, Inc.
Angela Acharia
director
$113k
56,378 shares
-83%
49Moderate
BZFDsell 3
BuzzFeed, Inc.
Adam Rothstein
director
$301k
150,000 shares
-17%
47Moderate
BZFDsell 3
BuzzFeed, Inc.
Angela Acharia
director
$48k
25,000 shares
-27%
30Weak
BZFDsell 3
BuzzFeed, Inc.
Angela Acharia
director
$2,403
1,285 shares
-1%
51Moderate
BZFDsell 3
BuzzFeed, Inc.
Angela Acharia
director
$128k
68,085 shares
-42%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.