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sellModerate cluster of 410b5-1 plan

Luis A Gonzalez sold $1.0M of AVO

director, owner at Mission Produce, Inc.. 72,300 shares at an average of $14.40, traded Dec 27, 2024, filed Dec 31, 2024.

Warning score
40
Value
$1.0M
72,300 shares
Holdings after
7,175,619
-25% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $1.0M at market
    +25
  • Share of holdings sold
    Sold 25% of holdings
    +5
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AVOOct 9, 2026 · close 11.73
Since filing Dec 31, 2024: -18.3%SPY +35.5% · excess -53.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-24-141695, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 27, 2024SOpen-market sale
COMMON STOCKindirect: BY CORP SA 210b5-1
-20,000$14.18$284k275,000Dec 31, 2024
Dec 30, 2024SOpen-market sale
COMMON STOCKindirect: BY CORP SA 210b5-1
-18,278$14.49$265k256,722Dec 31, 2024
Dec 31, 2024SOpen-market sale
COMMOM STOCKindirect: BY BELDAR ENTERPRISES10b5-1
-34,022$14.49$493k7,175,619Dec 31, 2024

Related signals

Other insiders at Mission Produce, Inc. and this insider’s other filings.

ScoreSideCompanyInsiderValueSharesFiled
34WeaksellAVO
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$281k21,646
45ModeratesellAVO
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$1.4M111,358
57ModeratesellAVO
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$446k35,562
65NotablesellAVO
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$1.1M81,496
10Weaksell 410b5-1AVO
Mission Produce, Inc.
Luis A Gonzalez
director, owner
$4,347300
48Moderatesell 4AVO
Mission Produce, Inc.
Stephen J Barnard
CEO
$77k5,313
39Weaksell 4AVO
Mission Produce, Inc.
Bryan E Giles
CFO
$216k15,000
65Notablesell 4AVO
Mission Produce, Inc.
Stephen J Barnard
CEO
$1.6M110,879
33Weaksell 410b5-1AVO
Mission Produce, Inc.
Jay A Pack
director
$870k59,165
14Weaksell10b5-1AVO
Mission Produce, Inc.
Jay A Pack
director
$574k40,835

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Luis A Gonzalez sold $1.0M of AVO | InsiderTell