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sellWeak cluster of 910b5-1 plan

Brendan Sheehey sold $60k of HNST

General Counsel at Honest Company, Inc.. 8,392 shares at an average of $7.10, traded Nov 20, 2024, filed Nov 20, 2024.

Warning score
17
Value
$60k
8,392 shares
Holdings after
516,816
-2% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $60k at market
    +7
  • Share of holdings sold
    Sold 1.6% of holdings
    0
  • Cluster
    9 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -5.0%, 3m -14.6%, 6m -31.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 13, 2026 · close 5.19
Since filing Nov 20, 2024: -28.4%SPY +34.8% · excess -63.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001858823-24-000030, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 20, 2024SOpen-market sale
Common Stock10b5-1
-8,392$7.10$60k516,816Nov 20, 2024

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 16, 2026
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
16Weak
HNSTsell 810b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$34k
6,812 shares
-2%
17Weak
HNSTsell 810b5-1
Honest Company, Inc.
Curtiss James Bruce III
Chief Fin. & Operating Officer
$16k
3,129 shares
-1%
39Weak
HNSTsell 810b5-1
Honest Company, Inc.
Carla Vernon
Chief Executive Officer
$588k
117,893 shares
-3%
16Weak
HNSTsell 810b5-1
Honest Company, Inc.
Etienne von Kunssberg
SVP, Supply Chain
$36k
7,195 shares
-3%
15Weak
HNSTsell 810b5-1
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$31k
6,161 shares
-2%
17Weak
HNSTsell 810b5-1
Honest Company, Inc.
Brendan Sheehey
General Counsel
$48k
9,664 shares
-1%
15Weak
HNSTsell 810b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$32k
6,403 shares
-1%
51Moderate
HNSTsell 8
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$412k
79,000 shares
-18%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brendan Sheehey sold $60k of HNST | InsiderTell