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sellModerate cluster of 10

Brendan Sheehey sold $749k of HNST

General Counsel at Honest Company, Inc.. 92,138 shares at an average of $8.13, traded Nov 27, 2024, filed Nov 29, 2024.

Warning score
41
Value
$749k
92,138 shares
Holdings after
524,678
-16% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $749k at market
    +21
  • Share of holdings sold
    Sold 16% of holdings
    +5
  • Cluster
    10 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -16.4%, 3m -34.9%, 6m -39.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 9, 2026 · close 5.07
Since filing Nov 29, 2024: -38.8%SPY +32.1% · excess -71.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001530979-24-000100, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 27, 2024MOption exercise
Common Stock
+50,000$5.66$283k566,816Nov 29, 2024
Nov 27, 2024SOpen-market sale
Common Stock
-50,000$8.15$408k516,816Nov 29, 2024
Nov 27, 2024MOption exercise
Common Stock
+50,000$5.66$283k566,816Nov 29, 2024
Nov 27, 2024SOpen-market sale
Common Stock
-42,138$8.10$341k524,678Nov 29, 2024
Nov 27, 2024MOption exercise
Employee Stock Option (Right to Buy)derivative
-22,500$0.00$00Nov 29, 2024
Nov 27, 2024MOption exercise
Employee Stock Option (Right to Buy)derivative
-36,250$0.00$00Nov 29, 2024
Nov 27, 2024MOption exercise
Employee Stock Option (Right to Buy)derivative
-41,250$0.00$00Nov 29, 2024

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
16Weak
HNSTsell 810b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$34k
6,812 shares
-2%
17Weak
HNSTsell 810b5-1
Honest Company, Inc.
Curtiss James Bruce III
Chief Fin. & Operating Officer
$16k
3,129 shares
-1%
39Weak
HNSTsell 810b5-1
Honest Company, Inc.
Carla Vernon
Chief Executive Officer
$588k
117,893 shares
-3%
16Weak
HNSTsell 810b5-1
Honest Company, Inc.
Etienne von Kunssberg
SVP, Supply Chain
$36k
7,195 shares
-3%
15Weak
HNSTsell 810b5-1
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$31k
6,161 shares
-2%
17Weak
HNSTsell 810b5-1
Honest Company, Inc.
Brendan Sheehey
General Counsel
$48k
9,664 shares
-1%
15Weak
HNSTsell 810b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$32k
6,403 shares
-1%
51Moderate
HNSTsell 8
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$412k
79,000 shares
-18%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brendan Sheehey sold $749k of HNST | InsiderTell