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sellWeak10b5-1 plan

Stephen Eric Rowland sold $674k of KVYO

President at Klaviyo, Inc.. 18,114 shares at an average of $37.19, traded Oct 15, 2024, filed Oct 17, 2024.

Warning score
20
Value
$674k
18,114 shares
Holdings after
192,488
-9% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    President
    +20
  • Trade size
    $674k at market
    +20
  • Share of holdings sold
    Sold 8.6% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -5.9%, 3m +6.6%, 6m -31.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KVYOOct 9, 2026 · close 17.32
Since filing Oct 17, 2024: -53.6%SPY +36.8% · excess -90.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001835830-24-000101, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 15, 2024CConversion
Series A Common Stock10b5-1
+18,114--210,602Oct 17, 2024
Oct 15, 2024SOpen-market sale
Series A Common Stock10b5-1
-16,114$37.27$601k194,488Oct 17, 2024
Oct 15, 2024SOpen-market sale
Series A Common Stock10b5-1
-2,000$36.58$73k192,488Oct 17, 2024
Oct 15, 2024CConversion
Series B Common Stockderivative10b5-1
-18,114$0.00$0674,615Oct 17, 2024

Related signals

Other insiders at Klaviyo, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
40Moderate
KVYOsell10b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$1.7M
97,482 shares
-104%
3Weak
KVYOsell 210b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$22k
1,300 shares
-1%
16Weak
KVYOsell 310b5-1
Klaviyo, Inc.
Susan St. Ledger
director
$37k
2,328 shares
-9%
40Moderate
KVYOsell 310b5-1
Klaviyo, Inc.
Landon Edmond
Chief Legal Officer
$1.2M
61,576 shares
-11%
55Moderate
KVYOsell 310b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$2.0M
98,782 shares
-74%
50Moderate
KVYOsell10b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$3.1M
212,529 shares
-100%
50Moderate
KVYOsell10b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$3.0M
200,000 shares
-100%
50Moderate
KVYOsell10b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$2.9M
200,000 shares
-100%
15Weak
KVYOsell 210b5-1
Klaviyo, Inc.
Landon Edmond
Chief Legal Officer
$192k
9,623 shares
-2%
58Moderate
KVYOsell 210b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$3.4M
200,000 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.