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sellModerate cluster of 510b5-1 plan

Martin Roper sold $1.4M of COCO

Chief Executive Officer at Vita Coco Company, Inc.. 40,000 shares at an average of $35.10, traded Nov 18, 2024, filed Nov 20, 2024.

Warning score
45
Value
$1.4M
40,000 shares
Holdings after
389,225
-9% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.4M at market
    +25
  • Share of holdings sold
    Sold 9.0% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -2.6%, 3m +7.9%, 6m +0.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Nov 20, 2024: +58.7%SPY +34.9% · excess +23.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-24-000154, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 18, 2024SOpen-market sale
Common Stock10b5-1
-5,000$35.07$175k437,152Nov 20, 2024
Nov 19, 2024SOpen-market sale
Common Stock10b5-1
-5,000$35.12$176k432,152Nov 20, 2024
Nov 18, 2024SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$35.07$175k394,127Nov 20, 2024
Nov 19, 2024SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$35.12$176k389,127Nov 20, 2024
Nov 18, 2024SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$35.08$175k394,025Nov 20, 2024
Nov 19, 2024SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$35.11$176k389,025Nov 20, 2024
Nov 18, 2024SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$35.08$175k394,225Nov 20, 2024
Nov 19, 2024SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$35.12$176k389,225Nov 20, 2024

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
19Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$716k
16,827 shares
-18%
5Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$120k
3,000 shares
-8%
29Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$400k
10,000 shares
-12%
5Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$119k
3,000 shares
-8%
18Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$77k
2,000 shares
-5%
18Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$77k
2,000 shares
-5%
3Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Jane Prior
Chief Marketing Officer
$351k
10,000 shares
-7%
14Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$135k
3,900 shares
-1%
40Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$1.3M
34,000 shares
-2%
65Notable
COCOsell 4
Vita Coco Company, Inc.
Eric Melloul
director
$129M
3,766,762 shares
-35%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Martin Roper sold $1.4M of COCO | InsiderTell