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sellModerate cluster of 510b5-1 plan

Martin Roper sold $1.4M of COCO

Chief Executive Officer at Vita Coco Company, Inc.. 40,000 shares at an average of $36.02, traded Nov 20, 2024, filed Nov 22, 2024.

Warning score
45
Value
$1.4M
40,000 shares
Holdings after
379,225
-9% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.4M at market
    +25
  • Share of holdings sold
    Sold 9.3% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Nov 22, 2024: +61.7%SPY +33.8% · excess +27.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-24-000156, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 20, 2024SOpen-market sale
Common Stock10b5-1
-5,000$35.40$177k427,152Nov 22, 2024
Nov 21, 2024SOpen-market sale
Common Stock10b5-1
-5,000$36.65$183k422,152Nov 22, 2024
Nov 20, 2024SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$35.41$177k384,127Nov 22, 2024
Nov 21, 2024SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$36.63$183k379,127Nov 22, 2024
Nov 20, 2024SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$35.41$177k384,025Nov 22, 2024
Nov 21, 2024SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$36.62$183k379,025Nov 22, 2024
Nov 20, 2024SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$35.42$177k384,225Nov 22, 2024
Nov 21, 2024SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$36.60$183k379,225Nov 22, 2024

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$831k
20,000 shares
-1%
26Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$716k
16,827 shares
-18%
40Moderate
COCOsell 510b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$1.3M
30,000 shares
-2%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Ira Liran
director
$2.1M
50,000 shares
-7%
11Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jane Prior
Chief Marketing Officer
$420k
10,000 shares
-7%
12Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$120k
3,000 shares
-8%
36Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$400k
10,000 shares
-12%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Ira Liran
director
$2.4M
60,000 shares
-10%
11Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jane Prior
Chief Marketing Officer
$400k
10,000 shares
-7%
12Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$119k
3,000 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Martin Roper sold $1.4M of COCO | InsiderTell