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sellModerate cluster of 410b5-1 plan

Martin Roper sold $1.4M of COCO

Chief Executive Officer at Vita Coco Company, Inc.. 40,000 shares at an average of $35.68, traded Nov 29, 2024, filed Dec 3, 2024.

Warning score
45
Value
$1.4M
40,000 shares
Holdings after
349,225
-10% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.4M at market
    +25
  • Share of holdings sold
    Sold 9.9% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Dec 3, 2024: +63.3%SPY +31.9% · excess +31.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-24-000165, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 29, 2024SOpen-market sale
Common Stock10b5-1
-5,000$35.81$179k397,152Dec 3, 2024
Dec 2, 2024SOpen-market sale
Common Stock10b5-1
-5,000$35.54$178k392,152Dec 3, 2024
Nov 29, 2024SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$35.81$179k354,127Dec 3, 2024
Dec 2, 2024SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$35.55$178k349,127Dec 3, 2024
Nov 29, 2024SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$35.81$179k354,025Dec 3, 2024
Dec 2, 2024SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$35.60$178k349,025Dec 3, 2024
Nov 29, 2024SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$35.81$179k354,225Dec 3, 2024
Dec 2, 2024SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$35.53$178k349,225Dec 3, 2024

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
24Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$913k
26,000 shares
-2%
33Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$1.4M
40,000 shares
-2%
23Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$327k
10,000 shares
-10%
0Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$28k
700 shares
-1%
12Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$774k
19,300 shares
-18%
0Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$152k
4,052 shares
-4%
0Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$7,505
200 shares
-0%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Ira Liran
director
$1.1M
30,000 shares
-3%
45Moderate
COCOsell 510b5-1
Vita Coco Company, Inc.
Martin Roper
Chief Executive Officer
$1.2M
33,378 shares
-10%
6Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$34k
912 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Martin Roper sold $1.4M of COCO | InsiderTell