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sellModerate cluster of 510b5-1 plan

Martin Roper sold $1.4M of COCO

Chief Executive Officer at Vita Coco Company, Inc.. 40,000 shares at an average of $36.11, traded Dec 9, 2024, filed Dec 11, 2024.

Warning score
50
Value
$1.4M
40,000 shares
Holdings after
319,225
-11% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.4M at market
    +25
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Dec 11, 2024: +57.7%SPY +31.1% · excess +26.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-24-000200, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 9, 2024SOpen-market sale
Common Stock10b5-1
-5,000$35.93$180k367,152Dec 11, 2024
Dec 10, 2024SOpen-market sale
Common Stock10b5-1
-5,000$36.29$181k362,152Dec 11, 2024
Dec 9, 2024SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$35.93$180k324,127Dec 11, 2024
Dec 10, 2024SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$36.32$182k319,127Dec 11, 2024
Dec 9, 2024SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$35.93$180k324,025Dec 11, 2024
Dec 10, 2024SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$36.29$181k319,025Dec 11, 2024
Dec 9, 2024SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$35.93$180k324,225Dec 11, 2024
Dec 10, 2024SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$36.29$181k319,225Dec 11, 2024

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
7Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$201k
3,900 shares
-1%
40Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$3.0M
59,243 shares
-11%
22Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$184k
3,900 shares
-1%
35Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.9M
37,666 shares
-40%
35Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$2.0M
40,757 shares
-8%
27Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$224k
5,102 shares
-0%
35Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
Ira Liran
director
$2.1M
50,000 shares
-9%
35Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.0M
22,334 shares
-28%
40Moderate
COCOsell 610b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$2.0M
44,898 shares
-3%
35Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
Ira Liran
director
$1.8M
40,000 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Martin Roper sold $1.4M of COCO | InsiderTell