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sellModerate cluster of 510b5-1 plan

Martin F Roper sold $1.5M of COCO

Chief Executive Officer at Vita Coco Company, Inc.. 40,000 shares at an average of $36.91, traded Dec 11, 2024, filed Dec 13, 2024.

Warning score
50
Value
$1.5M
40,000 shares
Holdings after
309,225
-11% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.5M at market
    +25
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -8.6%, 3m -5.6%, 6m -10.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Dec 13, 2024: +59.0%SPY +31.8% · excess +27.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-24-000206, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 11, 2024SOpen-market sale
Common Stock10b5-1
-5,000$36.53$183k357,152Dec 13, 2024
Dec 12, 2024SOpen-market sale
Common Stock10b5-1
-5,000$37.29$186k352,152Dec 13, 2024
Dec 11, 2024SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$36.53$183k314,127Dec 13, 2024
Dec 12, 2024SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$37.31$187k309,127Dec 13, 2024
Dec 11, 2024SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$36.51$183k314,025Dec 13, 2024
Dec 12, 2024SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$37.32$187k309,025Dec 13, 2024
Dec 11, 2024SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$36.52$183k314,225Dec 13, 2024
Dec 12, 2024SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$37.30$187k309,225Dec 13, 2024

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$323k
3,900 shares
-1%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$12M
148,074 shares
-39%
35Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.4M
30,000 shares
-34%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$15M
191,926 shares
-40%
34Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$604k
8,045 shares
-12%
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$302k
3,900 shares
-1%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.3M
30,000 shares
-34%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.4M
20,000 shares
-26%
34Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$599k
8,561 shares
-11%
21Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$134k
2,000 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Martin F Roper sold $1.5M of COCO | InsiderTell