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sellWeak cluster of 310b5-1 plan

Laura Schenkein sold $2.9M of TTD

Chief Financial Officer at Trade Desk, Inc.. 25,000 shares at an average of $115.43, traded Oct 9, 2024, filed Oct 11, 2024.

Warning score
27
Value
$2.9M
25,000 shares
Holdings after
693,953
-3% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $2.9M at market
    +25
  • Share of holdings sold
    Sold 3.5% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +6.1%, 3m +0.8%, 6m -57.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

TTDOct 9, 2026 · close 12.08
Since filing Oct 11, 2024: -89.8%SPY +37.4% · excess -127.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001671933-24-000109, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 9, 2024MOption exercise
Class A Common Stock10b5-1
+25,000$5.41$135k718,953Oct 11, 2024
Oct 9, 2024SOpen-market sale
Class A Common Stock10b5-1
-25,000$115.43$2.9M693,953Oct 11, 2024
Oct 9, 2024MOption exercise
Employee Stock Option (Right to Buy)derivative10b5-1
-25,000$0.00$072,687Oct 11, 2024

Related signals

Other insiders at Trade Desk, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
28Weak
TTDsell
Trade Desk, Inc.
Andrea Lee Cunningham
director
$68k
1,403 shares
-22%
10Weak
TTDsell10b5-1
Trade Desk, Inc.
Jay R Grant
Chief Legal Officer
$4.7M
51,290 shares
-21%
32Weak
TTDsell 310b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$369k
4,809 shares
-1%
50Moderate
TTDsell 3
Trade Desk, Inc.
David B Wells
director
$2.3M
28,638 shares
-30%
65Notable
TTDsell 310b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$2.4M
29,877 shares
-73%
34Weak
TTDsell 310b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$446k
6,374 shares
-1%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$48M
400,000 shares
-110%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$18M
143,985 shares
-110%
6Weak
TTDsell 210b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$510k
4,298 shares
-5%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$114M
922,158 shares
-131%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Laura Schenkein sold $2.9M of TTD | InsiderTell